B2B marketing agency for companies with a complex sales process

  • ABB Robotics
  • Eurofins
  • Henkelman
  • The Patient Safety Company
  • Dycore
  • CLC
  • ZilliZ
  • Brainport Eindhoven
  • SalesQuarters
  • Orcatech
  • Driessen groep
  • Special Ops
  • Techsharks
  • Autogram
  • Ortholon
  • Schepers Vastgoed
  • VDL Groep
  • OVVIA
  • Special Ops
  • TAF
  • Sligro
  • VDL Nextpole
  • HUBSUB
  • Van Roosmalen
  • Gielissen

A B2B marketing agency that brings marketing and sales together in one system for growth

As a B2B marketing agency, we help companies with a complex sales process connect brand, content, campaigns and sales more smartly.
The result is a commercial system that increases your visibility, creates demand and contributes structurally to a growing pipeline.

Why traditional marketing and sales don’t work in B2B

95% of your potential customers aren’t looking for your solution right now. The 5% who are have already drawn up a shortlist. If you’re not on that list, you’re too late… Who is your B2B marketing and sales aimed at?  

The moment buying intent emerges, you’re top of mind 

We help you build visibility, trust and relevance structurally. That way you communicate with your entire market potential and you’re in the picture well before the shortlist is drawn up. Forget one-off campaigns and sales pushes; go for an ongoing, consistent B2B marketing strategy.

cases

How B2B marketing works in practice

Our approach works. These brands confidently claim a leading position in their market.

A passion for technological progress made visible in the content platform for Brainport Eindhoven

A passion for technological progress made visible in the content platform for Brainport Eindhoven

How we developed a content platform for Brainport Eindhoven that makes technological progress visible to all stakeholders.

Branding
Data & Insights
Contentstrategie
How we rebuilt Henkelman's brand and its entire digital structure

How we rebuilt Henkelman's brand and its entire digital structure

How we rebuilt Henkelman's brand and digital structure. From a Drupal website to a dealer portal and DAM system.

Design
Data & Insights
How we helped ABB Netherlands bring digital marketing in-house

How we helped ABB Netherlands bring digital marketing in-house

How we helped ABB Netherlands with their digital transformation for 10 years. From external partner to full in-house capability.

Search
Campagnes
Contentstrategie
Brand promise 'Building unforgettable stories' becomes a tangible experience on Gielissen.com

Brand promise 'Building unforgettable stories' becomes a tangible experience on Gielissen.com

How we turned Gielissen's brand promise 'Building unforgettable stories' into a tangible digital experience on their new website.

Branding
Design
How we brought a solution for grid congestion to market with My Own Powerplant

How we brought a solution for grid congestion to market with My Own Powerplant

How we brought a solution for grid congestion to market with My Own Powerplant

Design
Branding
How we're helping VDL launch a new, innovative product in an international market

How we're helping VDL launch a new, innovative product in an international market

How we're helping VDL launch a new, innovative product in an international market

Branding
Contentstrategie
The whole of the Netherlands bakes with Koopmans.com! A digital experience that tempts you to start baking

The whole of the Netherlands bakes with Koopmans.com! A digital experience that tempts you to start baking

How we developed a website for Koopmans that inspires and tempts home bakers. From Design Sprint to personalised experience.

How we help SalesQuarters become top of mind in executive search

How we help SalesQuarters become top of mind in executive search

How we help SalesQuarters become top of mind in executive search

Demand Generation
Branding
Campagnes
Search
How we help HUBSUB make their new, unique positioning tangible online

How we help HUBSUB make their new, unique positioning tangible online

How we help HUBSUB make their new, unique positioning tangible online

Branding
Design
Data & Insights
The perfect dealer website for VOLVO, combining the latest technology with user-friendliness

The perfect dealer website for VOLVO, combining the latest technology with user-friendliness

How we built a modern Volvo dealer website for Van Roosmalen with Hexon integration, SEO and user-friendliness.

Data & Insights
Design
Search
A series of videos and podcasts about the possibilities and challenges of driving with a medical condition.

A series of videos and podcasts about the possibilities and challenges of driving with a medical condition.

A series of videos and podcasts about the possibilities and challenges of driving with a medical condition.

Campagnes
Helping older drivers stay safe on the road with the Rij Bewust campaign for CBR & VVN

Helping older drivers stay safe on the road with the Rij Bewust campaign for CBR & VVN

How we reached older drivers with the Rij Bewust Test campaign. 58,000 tests completed, 290% of the 20,000 target.

Campagnes
Award-winning youth campaign 'Rijbewijs Struggles' increases the pass rate at the CBR

Award-winning youth campaign 'Rijbewijs Struggles' increases the pass rate at the CBR

How we help young people get their driving licence with the award-winning campaign 'Rijbewijs Struggles'. Awarded bronze at the Grand Prix.

Campagnes
Digital Advertising
Social media campaigns that make it easier to call De Kindertelefoon about loneliness, bullying, love and sex.

Social media campaigns that make it easier to call De Kindertelefoon about loneliness, bullying, love and sex.

In collaboration with Jong & Je Wil Wat, we came up with and created three campaigns for De Kindertelefoon.

Campagnes
Digital Advertising
A gold-winning campaign at the Dutch Interactive Awards 2023: "With the Kindertelefoon you can talk about ANYTHING"

A gold-winning campaign at the Dutch Interactive Awards 2023: "With the Kindertelefoon you can talk about ANYTHING"

How we created a gold-winning campaign for the Kindertelefoon that reaches young people on Instagram, TikTok and Snapchat. Award-winning in 2023.

Campagnes
Using location and RIVM data, Longfonds shows you the air quality where you live. Check what you're breathing now!

Using location and RIVM data, Longfonds shows you the air quality where you live. Check what you're breathing now!

Longfonds wants to make the air in the Netherlands cleaner. Unhealthy air is dangerous and increases the risk of asthma, COPD and lung cancer.

Design
Data & Insights
Engie wants to contribute to a better world. The campaign provided insight and a clear course of action.

Engie wants to contribute to a better world. The campaign provided insight and a clear course of action.

How we developed MijnKlimaatakkoord.nl for Engie: an interactive tool that helped 12,930 Dutch people save almost 2 million kg of CO2.

Contentstrategie
Data & Insights
How we help Sligro bring new campaigns to market fast

How we help Sligro bring new campaigns to market fast

How Sligro launches new campaigns and promotions faster and more efficiently with Partout as its fastlane partner.

Data & Insights
How we help scale-up Protix change the world with a strong online presence

How we help scale-up Protix change the world with a strong online presence

How we help scale-up Protix change the world with a strong online presence

Branding
Contentstrategie
How we help Koopmans dominate search and grow their brands

How we help Koopmans dominate search and grow their brands

How we help multinational Koopmans dominate search to grow their brands

Search
How we help ZilliZ grow in existing and new markets

How we help ZilliZ grow in existing and new markets

Branding
Campagnes
Demand Generation
Digital Advertising
Search
How we help Special Ops grow in a niche full of specialists

How we help Special Ops grow in a niche full of specialists

Partout helps Special Ops grow in niche markets with SEO, social media and content, for more technicians and clients.

Data & Insights
Search
Campagnes
This is how we create B2B content that keeps working

This is how we create B2B content that keeps working

This is how we create B2B content that keeps working

Campagnes
Branding
Contentstrategie
Demand Generation
How we create demand for the Aura for Henkelman with a B2B Marketing & Sales Playbook

How we create demand for the Aura for Henkelman with a B2B Marketing & Sales Playbook

How we create demand for the Aura for Henkelman with a B2B Marketing & Sales Playbook

Design
Data & Insights
Demand Generation
Contentstrategie
How we build demand for robotisation for ABB Robotics

How we build demand for robotisation for ABB Robotics

How we build demand for robotisation for ABB Robotics

Demand Generation
Contentstrategie
Maak industrie
AI in Marketing
The Patient Safety Company stops waiting for demo requests in Canada

The Patient Safety Company stops waiting for demo requests in Canada

How we build demand in the Canadian healthcare market for The Patient Safety Company with a B2B marketing and sales playbook

Demand Generation
Contentstrategie
Maak industrie
AI in Marketing
From 1,707 food companies to 322 accounts that matter to Eurofins

From 1,707 food companies to 322 accounts that matter to Eurofins

How Eurofins Food used a B2B marketing and sales playbook to narrow the Dutch food market down from 1,707 companies to 322 accounts with the best fit.

Design
Data & Insights
Demand Generation
Contentstrategie

No more one-off actions, but a B2B marketing machine that works

1. A distinctive knowledge position

By consistently sharing valuable insights, you’re seen as a knowledge partner rather than just a supplier

2. Shorter sales cycles (once customers become active)

Customers who already know and trust you go through a buying process 20-30% faster on average

3. Less price pressure in the sales conversation

Strong brands achieve 5-10% higher margins on average than generic suppliers

B2B marketing on a subscription basis

B2B Marketing & Sales Playbook
Your foundation for brand-driven growth

In interactive working sessions, we sharpen the picture of your brand, ideal customer and distinctive message. You get a practical B2B marketing playbook that lets you systematically build preference and trust. So that when your ideal customers draw up a shortlist, you’re on it.

Demand capture

Turning active demand into signals and leads

We make sure you are as visible as possible at the moments potential customers are already looking for a solution.

From €3,250 per month

Demand generation

Building brand awareness with future buyers

We consistently build visibility and trust with your ideal customer. That way you are already on the shortlist before the buying phase begins.

Price on request

Full demand system

Structurally creating and capturing demand

We set up one integrated marketing team that is responsible for structurally creating and capturing demand. Marketing becomes a predictable growth engine.

Price on request

Why Partout?

Partout fits seamlessly with your own marketer or department. We connect brand, marketing & sales, and you keep full control over everything you want to do yourself.  

  • one fixed point of contact and a dedicated team  
  • up & running within 2 months  
  • an integrated approach for overview and continuity 

Our own experts in every channel

In an introductory call, we’re happy to tell you more about the B2B Marketing & Sales Playbook. This is our proven approach for aligning strategy, creation and execution. Besides strategists and creatives, we also have our own in-house specialists in these disciplines

Branding & positioning

We help your brand stand out in complex markets. From strategy to campaign: a brand that decision-makers recognise, trust and choose.

B2B Marketing

From brand strategy to campaigns that deliver results. We align brand, marketing and sales for growth in the short and long term.

Content creation

Three months of content from one session. We translate your expertise into brand-driven videos, blogs and posts that generate trust and leads.

Social media marketing

From thought leadership on LinkedIn to campaigns that convert. We combine creative content with performance optimisation for visibility and results.

SEO

Be found where your audience searches, from Google to AI platforms. We combine strategy, content and technology for lasting visibility and authority.

SEA

Capture active demand with Google Ads while building brand awareness. We get more value from every click with smart targeting and brand-driven campaigns.

Fancy a no-obligation brainstorm with our experts?

  • An informal conversation about your business and your question
  • Helpful advice and guidance
  • No sales pitches or other nonsense
  • No obligations, just clear steps
Jeroen Valkenburg

Jeroen Valkenburg

I help your brand get on your ideal customer's shortlist

Je kunt ook rechtstreeks mailen of bellen op +31 6 53 58 70 19

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Frequently asked questions about working with B2B marketing agency Partout

What can a B2B marketing agency help me with?

A specialist B2B marketing agency such as Partout supports you through the entire journey, from strategy to execution. It starts with sharpening your brand positioning in the market. Many companies struggle to put their unique value into words in a way that resonates with their target audience. We help you get clarity on that message and on your ideal customer.

According to our B2B marketing playbook, successful marketing is about building visibility, trust and relevance. We do this by setting up a system that both creates demand (Demand Generation) and captures it (Demand Capture). Within this B2B marketing strategy, we can support you across every area of expertise, such as SEO, SEA, content creation, campaigns and sales alignment.

What do I gain from working with a B2B marketing agency?

Working with a B2B marketing agency like Partout transforms your marketing from an unclear cost item into a measurable result. You can work with specialists in data, creative and technology without having to hire people yourself. Together we build greater brand awareness and a stronger preference for your brand among potential buyers. Even before they contact your sales team.

We follow a proven method that shortens the time needed to win customers over. Customers who come in through good B2B marketing are better informed and already trust your solution, which makes conversations about price easier. In the long term, you build a compounding effect in which earlier efforts deliver ever-greater returns for your organisation.

What lessons does Partout, as a B2B marketing agency, take from the Eindhoven region?

As a B2B marketing agency in the Eindhoven region, we do a lot of work for technology companies and the manufacturing industry. These are industries where products and services are of high value and the sales processes are almost always complex. We have learned that decisions here are made within a group of different experts, such as engineers and buyers. Each of these people needs different information to make a choice, so our marketing has to answer all of these questions.

The down-to-earth mentality in this environment benefits from an approach that is results-driven and free of frills. We understand that journeys in the business market take a long time, which is why you need to stay consistently present in your target group's mind. Our experience in the Brainport region helps us translate difficult subject matter into understandable stories that get the right people moving. Something we can put to good use for all our clients.

Can I outsource my B2B marketing to Partout entirely?

You can hand your B2B marketing over to us entirely, so you can focus on your company's core activities. As a B2B marketing agency, we then act as your in-house marketing department and work closely with your organisation to achieve your growth goals. Our team executes the full B2B marketing strategy, taking care of content creation, advertising campaigns and measuring the results.

By using our playbook, we can get the work up and running quickly and scale up when needed. You always stay in control of the direction, while we take care of the day-to-day execution and improvement. This way of working gives you the certainty of a professional B2B marketing agency that works continuously on your company's visibility and relevance. Of course, hybrid solutions are also possible, in which our B2B marketing agency works alongside your in-house marketers.