A series of videos and podcasts about the possibilities and challenges of driving with a medical condition.

What is it like to drive with a medical condition, such as heart disease or Alzheimer's? And are you still allowed to just get behind the wheel with a condition? These are questions many people with a medical condition have. We worked with the CBR on an online campaign aimed at reaching older people, carers and young people and informing them about the possibilities of driving with a medical condition, and how the CBR can help. Check out cbr.nl/autogesprekken 

The aim of the campaign

The CBR's aim is for everyone to be able to take part in traffic safely. The aim of this campaign is to raise awareness and offer practical guidance on continuing to drive safely with a medical condition. If driving becomes difficult, we want people to take responsibility and start a conversation with their GP and those close to them. And, if necessary, submit a health declaration to the CBR. 

Partout helps raise awareness of continuing to drive safely with a medical condition through a series of videos and podcasts. 

How we reach the target group

In the videos and podcasts, Alexander Pechtold, Director of the CBR, discusses the challenges and solutions with various patients, doctors and carers. Through various channels, including Facebook, Instagram, YouTube and SEA, we reach the target group with a range of snippets from the videos and raise awareness of the possibilities and solutions that exist for driving with a medical condition. Besides setting up the campaign across various channels, we also developed several landing pages where the target group can watch the video and listen to the podcast on well-known platforms such as Spotify and Apple Podcasts. 

What did we do?

This campaign brought together various aspects of online marketing, development and design. Below is a list of the work we carried out as Partout:

• Concept development
• Landing page development
• Content creation
• Video and podcast recordings in collaboration with Team Content
• Social media campaign on Instagram and Facebook
• YouTube campaign
• SEA (Search Engine Advertising)
• Dashboarding

All the stories we used for the campaign are based on real situations and people living with a medical condition or caring for someone who does. They tell Alexander Pechtold how they experienced certain situations and what role the CBR or other organisations played. In doing so, they want to make people aware of the possibilities of driving with a medical condition and create recognition among the target group. 

Each episode focuses on a different medical condition. However, we created the stories so that the campaign is relevant not only to people with that specific condition. For example, in every episode Ruud Bredewoud, Head of Medical Affairs at the CBR, explains what the CBR can do or has done for people who can still drive with a medical condition.