SUCCESVERHAAL

How we help HUBSUB make their new, unique positioning tangible online

Client

HUBSUB

Expertise

Websites

Branding

Data & dashboarding

Industry

B2B

Last update

30 October 2026

HUBSUB, a secondment agency that puts job satisfaction and balance first, was looking for a way to bring its unique positioning to life online. As a new brand, born from the rebranding of Reef, they needed a website that communicates their values clearly and is functional at the same time.

Partout worked closely with HUBSUB to turn their abstract ideas into a clear brand identity and a powerful website.

Challenge

HUBSUB faced the challenge of developing a new brand identity that highlights their unique approach. As a brand that puts job satisfaction and balance first, they want to stand out from traditional secondment agencies. At the same time, the website had to be simple and intuitive, so visitors immediately understand what HUBSUB stands for.

There was also a technical requirement to automatically link and enrich vacancies through an API integration with the CRM system. This called for seamless collaboration between branding, design and technology.

Our approach

1. Workshops and creative sessions

Together with HUBSUB, we defined their brand values and translated them into a visual and functional experience. Over several iterations we developed the concept further, turning abstract ideas step by step into concrete visuals and content.

2. Website design and development

We created a website with minimal, clearly structured pages that guide visitors effortlessly through HUBSUB's story. The simplicity and clarity of the design make the brand instantly recognisable and accessible.

3. Advanced vacancy automation

Through an API integration with the CRM, vacancies are automatically enriched with relevant visuals, quotes and sections that match the field of work. This automation makes managing and presenting vacancies efficient and consistent.

Results

Clear brand identity

The new website and branding communicate straight away what HUBSUB stands for: job satisfaction and balance.

User-friendly website

Visitors can navigate the website easily, reaching the relevant information in just a few clicks.

Optimised vacancy presentation

Thanks to the API integration, vacancies are enriched automatically, which saves time and ensures consistent quality.

Strong collaboration

The close collaboration between HUBSUB and Partout resulted in a website that reflects HUBSUB's vision well.

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