SUCCESVERHAAL

How we help SalesQuarters become top of mind in executive search

Client

SalesQuarters

Expertise

Social advertising

Content production

Industry

B2B

Last update

30 October 2026

SalesQuarters, a young and ambitious executive search firm for sales leaders, wanted to build more visibility and authority in a challenging market. As their marketing partner, we set to work together on a strategic demand generation approach. The goal? To position SalesQuarters as the authority on sales leadership, so that they stay top of mind even when their target audience isn't actively looking for sales leaders.

The collaboration

How do you stay visible and relevant in a niche market where demand constantly fluctuates? For SalesQuarters, it is important to stay top of mind with their ideal customers, even when they aren't looking for a new sales leader right away. SalesQuarters also wants to stand out through a scientific approach that strengthens its authority.

With a combination of content creation, data-driven marketing and a demand generation approach, Partout acts as the external marketing team guiding SalesQuarters towards structural growth.

The results so far

Growing visibility

With targeted ads, we consistently reach C-level professionals at a surprisingly low cost per thousand impressions (CPM).

Consistent branding

A uniform look and feel across all channels strengthens SalesQuarters' recognisability and authority.

Lasting impact

Thanks to our demand generation strategy, SalesQuarters is now ready for growth, with a strong presence in its niche market.

Our approach

Together we developed a strategy centred on long-term visibility, trust and knowledge sharing. As a result, SalesQuarters is seen not only as an expert, but also as the logical choice the moment a potential client has questions about sales leadership.

1. Demand generation

Focused on structural visibility and building trust, even before the client is actively searching.

2. Brand positioning and digital assets

A distinctive brand identity that carries through to every touchpoint, online and offline.

3. Content strategy

With videos, blogs and campaigns, we position SalesQuarters as a thought leader.

4. SEO and SEA

Better findability through relevant keywords and targeted ads.

5. Data-driven approach

Continuous monitoring and optimisation via real-time dashboards for maximum impact.

"Partout really thinks along with us. It feels like they treat our budget as if it were their own"

Bart Dietz

Owner, SalesQuarters

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