SUCCESVERHAAL

How we helped ABB Netherlands bring digital marketing in-house

Client

ABB

Expertise

SEA

Websites

Industry

B2B

Last update

30 October 2026

In 2014, ABB Netherlands, part of the international ABB Global, faced a major challenge: the move to digital marketing in an organisation where traditional methods were still the norm. Without an in-house team of digital marketers, they needed a partner that could not only develop strategies but also implement them straight away. Partout became that partner.

Over a 10-year partnership, we helped ABB build up their digital marketing and embed it in their organisation. Today they run their digital strategies independently and achieve lasting results.

The partnership

Together with ABB, we worked on a digital transformation that not only delivered results but was also embedded for the long term. Our work was always about concrete impact and knowledge transfer, so that ABB could eventually take the helm themselves.

1. SEO and SEA

At Partout, we developed strategies and managed campaigns to increase both findability and visibility. We carried out both local and international optimisations.

2. Marketing automation and email marketing

We set up smart workflows for efficient audience segmentation and designed consistent, conversion-focused email campaigns.

3. Website management and pilot sites

We managed and expanded the Dutch branch of ABB's complex global website, and built dedicated campaign sites for different target groups such as architects and installers.

4. Omnichannel campaigns

Partout designed and executed multichannel strategies, including social media and SEA, and developed bespoke landing pages tailored to different target groups.

The outcome

Together with Partout, ABB not only accelerated their digital transformation but also embedded it effectively within the organisation.

Accelerated digital transformation

ABB now has a robust digital marketing structure that is integrated into their organisation.

Internal growth through external expertise

Thanks to our guidance, ABB trained their in-house marketers and prepared them for a smooth transition to an in-house approach.

Lasting strategic acceleration

Together we built the right structures and processes, so ABB could keep growing with confidence.

"Partout didn't just help us put digital marketing on the map strategically; they also helped us build the in-house knowledge and capacity we need to carry on independently."

Margreet

ABB

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