Case
Case
How we help Sligro bring new campaigns to market fast
Client
Sligro
Expertise
Data & dashboarding
Industry
B2B
Last update
30 October 2026
Sligro is a food wholesaler and supplier to the hospitality industry, with food and non-food products, active in the wholesale market. To respond to customers' changing needs, the company continuously develops new concepts and compelling campaigns. But with a complex digital ecosystem and limited internal capacity, Sligro was running into limits. It was looking for an alternative route that would put less strain on internal resources and enable a fast go-to-market. As its fastlane partner, we developed flexible platforms that take concepts, promotions and campaigns from idea to live at lightning speed.
The challenge
For an organisation that innovates continuously, speed is crucial. But in practice, the existing ecosystem proved too cumbersome for new ideas. On top of that, internal teams had little capacity to develop a new website or platform for every new concept or campaign. There was a need for a separate environment that is agile, yet can still integrate with existing systems.
In short: Sligro was looking for a solution that combines speed, simplicity and scalability. With Partout as its fastlane partner, Sligro wanted to go live with campaigns and promotions quickly, without depending on internal capacity, and so ease the pressure on its resources. That way, internal teams can focus on complex strategic internal projects.
Result
Together with Sligro, we set up a fastlane way of working that combines speed and reliability.
Dedicated test environment with speed and scalability
Using technologies such as Drupal and Symfony, we created a separate environment, completely independent of the complex internal infrastructure. In it, new concepts can be developed and launched independently. Thanks to its flexibility and integration options, we take campaigns and promotions live within a few weeks.
Faster time to market
Sligro can go live in weeks, not months. Our way of working also makes it possible to scale up or make changes quickly.
A long-term partnership
Partout has now been Sligro's trusted fastlane partner for years, with a proven track record in fast, reliable go-to-market projects.
We are Partout
We are a B2B marketing agency in Eindhoven. We make sure B2B companies land on the shortlist of their ideal customers, especially in complex buying processes where others get stuck. We combine branding and demand generation so you become a brand in demand. Instead of just chasing leads, we build a brand that is seen, trusted and chosen.
