Case
How we help ZilliZ grow in existing and new markets
Client
ZilliZ
Expertise
Branding
Social advertising
Data & dashboarding
SEA
Industry
B2B
Last update
30 October 2026
Not only to consolidate their existing market share, but also to be able to enter new markets. In a saturated market, ZilliZ is looking for new ways to stand out, create more demand and get on their ideal customer's radar earlier.
Together with Partout, ZilliZ is taking the step towards an integrated approach in which brand, marketing and sales reinforce each other and make a measurable contribution to growth.
The market for electronic client records (ECDs) is saturated: a few big players dominate and ZilliZ already has a very large market share. That was reason for them to explore new routes to growth. At the same time, ZilliZ wants to seize new opportunities, such as expanding into other care domains. This called for a marketing strategy that both creates demand and delivers concrete leads.
Demand generation
Creating demand in a market that isn't actively looking for an ECD yet, but is heading that way in the short term.
Demand Capture
Generating demo requests for the sales team
Collaboration
Bringing marketing and sales closer together, with a clear, measurable contribution from (online) marketing to sales opportunities.
To achieve these goals, we combined a strategic and a technical approach, with clear results as the starting point.
Creating demand among the 95%
A solid SEO strategy with structural, in-depth content around themes that matter in care (laws and regulations, growth challenges, digitalisation).
Social campaigns that raise awareness and retarget interested people with a concrete offer, such as a demo.
Capturing demand among the 5%
Targeted visibility with Google Ads: not only in the search results, but also across Google's wider network
Making marketing measurable
A dashboard in which marketing results are directly visible. This lets ZilliZ show exactly how many leads come from online marketing. It makes the value of marketing clear and helps demonstrate the impact of the marketing efforts internally.
The results so far
A strong brand
ZilliZ is increasingly profiling itself as the expert in care software.
Better collaboration between marketing and sales
Both teams work with the same data, insights and target list.
Growth in qualified leads
With a combination of SEO, social and advertising, ZilliZ reaches the right target audience earlier and more relevantly. The result: we hit the annual target within 9 months!
Insight into ROI
The dashboard shows what marketing concretely delivers in terms of demos, leads and customers.
Curious how we can do this for you too?
Then get in touch with us:
Jeroen Valkenburg
I help your brand get on your ideal customer's shortlist
Je kunt ook rechtstreeks mailen of bellen op +31 6 53 58 70 19
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