The whole of the Netherlands bakes with Koopmans.com! A digital experience that tempts you to start baking

A website that is easy to find, that enthuses home bakers at every stage of their baking journey and tempts them to take action. Those were the wishes for Koopmans' new website, and that was the challenge Partout took on. And we can say: project accomplished! We have created a strong online brand experience. Judge for yourself and take a look at the website, but be warned: you'll suddenly feel like baking! Visit www.koopmans.com 

Design Sprint

Start at the beginning. We kicked off this project with a Design Sprint. In one week, ideas were conceived, designed and validated with the target audience. The key elements of the Design Sprint were used in the design of the new website. Everything is designed to give baking fans as much inspiration and baking fun as possible. 

Less is more

With the information from the first Design Sprint, we could take the next step: simplify! We did this with a second sprint: an Iteration Sprint. This is a shortened Design Sprint that revolves around the insights from the interviews with the target audience. The audience wants a website that feels warm and inviting, but is functional and well organised at the same time. And that is exactly what we built for them. 

From prototype to ambitious website

By fully prototyping the design, making it clickable and animating it, we turned it into a real brand experience. From day one, the site was designed data-first and mobile-first. Our developers are responsible for building the front end of the website with the latest technologies, such as Vue.js and Anime.js. For the back end and CMS, the open-source CMS Pimcore was a requirement. Pimcore is an open-source software platform for managing and delivering personalised digital experiences. Our online marketers then ensured a seamless site migration. The result? A website that fits Koopmans' online ambitions perfectly, built by all our areas of expertise working together for an optimal experience! 

Pimcore CMS and personalisation

The Pimcore web content management system enables Koopmans to use personalisation to offer all home bakers a more relevant digital experience. Pimcore is supported by a behavioural targeting engine that collects personal and behavioural data to optimise experiences. Based on profiles, segments and the triggers that follow from them, we show targeted content that matches the visitor's profile and behaviour. At exactly the right moment and in the right context. 

Open digital

Partout's way of working is open digital, which means open and transparent. That was a good match with the wishes of the Koopmans team.  They also wanted to be actively involved in our way of working and our approach. Through joint working sessions, such as a Design Sprint,  and continuous consultation with the Koopmans team, we truly built a smarter and stronger digital brand experience for Koopmans together. 

A warm and inviting website

Especially for the FMCG (fast-moving consumer goods) segment, the Koopmans website delivers a real brand experience. The website feels like genuine Dutch cosiness, and that feeling is reinforced by the mouth-watering photography and animations. Because we constantly test the website with the target audience, the user and brand experience is proven to work. And we keep optimising to make it even better. Curious about the website? Feel free to take a look!