Case
Case
How we help scale-up Protix change the world with a strong online presence
Client
Protix
Expertise
Websites
Branding
Industry
B2B
Last update
30 October 2026
Protix, a pioneer in sustainable proteins and fats, uses the larvae of the black soldier fly to offer a unique solution for the food industry. With this approach, they produce healthy, circular ingredients for pets, livestock, fish and more. Protix has grown from start-up to scale-up, creating the need for a strong international digital platform to spread their message and claim thought leadership.
Challenge
Now that Protix has grown into a scale-up, it needs greater international visibility. Steps are already being taken through a partnership with the American company Tyson Foods. With a new brand identity, Protix is ready to prove itself as an established name in the food industry. That of course calls for a website that delivers the right digital brand experience.
A website that positions them as an authority in the circular economy and clearly communicates the benefits of their approach. This website needs to address the various target audiences in the right way. These aren't just customers, but also stakeholders such as the press and scientists. Besides this segmentation and positioning, there was a need for a clear structure and an attractive look, a technically sound site, an integration with Protix's CRM system and an optimal foundation for SEO.
Our approach
To give Protix the best possible support in its scale-up phase, we developed a strategy centred on practical information, inspiring stories and thought leadership.
1. Strategic phase
- Through several workshops, we interviewed all stakeholders from the various target audiences. Based on the insights from these workshops, we developed concepts that serve all target audiences in the best possible way.
- The focus was on practical information, inspiring stories and insightful content that positions Protix as a thought leader.
- Finally, we came up with concepts to convey Protix's story and ambition that are just as innovative as Protix itself.
2. Website design and development
- We developed a headless website based on Storyblok, which lets Protix easily build visually striking pages.
- The site is integrated with Protix's CRM system for seamless data collection.
3. Continuous optimisation
- Using a roadmap, we continuously optimise the website to respond ever better to the needs of the various target audiences.
Results
Strong positioning
Protix is positioned to grow into an established, leading name in its sector.
A smooth launch
Going live is often stressful for clients. Because we tested everything thoroughly, we made sure the launch went off without a hitch. Protix is now ready to keep growing.
Targeted content
The site combines practical information, inspiring content and thought leadership, making the platform attractive to customers and partners.
We are Partout
We are a B2B marketing agency in Eindhoven. We make sure B2B companies land on the shortlist of their ideal customers, especially in complex buying processes where others get stuck. We combine branding and demand generation so you become a brand in demand. Instead of just chasing leads, we build a brand that is seen, trusted and chosen.
