B2B SEO that makes your brand findable wherever your audience searches

Not just on Google, but everywhere decision-makers search. That's Search 360.

From Google-only to Search 360

From Google-only to Search 360

Your audience doesn't only search on Google. We make sure you're visible on LinkedIn, YouTube, ChatGPT and other platforms where decision-makers ask their questions.

From digital brochure to knowledge base

From digital brochure to knowledge base

We turn your website into a place where people find answers and gain knowledge. That way you build authority and become a trusted source in your market.

SEO content that does more

SEO content that does more

Every piece of copy we create is optimised for search engines and can also be used in social and campaigns. That way you get the most out of your content across your entire marketing mix.

What does SEO mean in the B2B market?

B2B SEO isn't just about rankings. It's about permanent visibility. In 95 out of 100 cases there is no active buying intent yet, but your audience is researching, exploring and learning. That is exactly the phase in which you build brand preference.  

That's why SEO starts with understanding your audience. What are their questions, obstacles and goals? Content that answers them isn't written for Google, but for real people. That way your site becomes a knowledge base that helps decision-makers and gives your brand authority. 

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Search 360: be visible where your audience searches

SEO isn't tied to one channel. We believe in a 360 approach: being found more easily wherever your audience searches. That means optimising for Google, but also being visible in LinkedIn search results, YouTube and AI platforms. 

We follow developments in AI and LLMs closely, but we don't promise castles in the air. You get honest advice about opportunities and limitations. What matters most: answering your audience's questions, wherever and whenever they ask them. 

On the one hand, we build a knowledge base for your ideal customer, with content that answers questions and builds trust. On the other, we focus on high-intent searches: the keywords active buyers use when they're ready to decide. That way you combine long-term brand building with immediate commercial opportunities. 

cases

How it works in practice

Our approach works. These brands confidently claim a leading position in their market.

How we help Koopmans dominate search and grow their brands

How we help Koopmans dominate search and grow their brands

Search
How we help ZilliZ grow in existing and new markets

How we help ZilliZ grow in existing and new markets

Branding
Campagnes
Demand Generation
Digital Advertising
Search
How we helped ABB Netherlands bring digital marketing in-house

How we helped ABB Netherlands bring digital marketing in-house

Search
Campagnes
Contentstrategie

Why Partout?

SEO as part of your B2B strategy

For us, SEO never stands alone. We combine it with SEA, campaigns and branding, so your marketing performs better as a whole. 

A content machine that strengthens SEO

With our content marketing machine, we create more valuable content, faster. Not just for SEO, but also for social and advertising. 

Specialists in B2B SEO

We're used to working in markets with low search volumes and niche information. There, we make sure your brand is findable and builds authority with content that genuinely helps decision-makers. 

Fancy a no-strings chat with our experts?

  • An informal conversation about your business and your question
  • Helpful advice and guidance
  • No sales pitches or other nonsense
  • No obligations, just clear next steps.
Jeroen Valkenburg

Jeroen Valkenburg

I help your brand get on your ideal customer's shortlist

Je kunt ook rechtstreeks mailen of bellen op +31 6 53 58 70 19

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Any more questions about B2B SEO?

How can you use SEO for channels other than Google?

We optimise content for LinkedIn searches, make sure you can be found in ChatGPT answers and create content that works on YouTube. Every platform has its own algorithm and user behaviour, and we tailor our approach to that. By adapting the same core message for different platforms, you increase your reach without diluting your story.

What are the biggest differences between SEO for B2B and B2C?

B2B search volumes are lower, but the value per visitor is higher. People search for specific problems and solutions, not general products. The customer journey takes longer and more people are involved, so your content has to serve different phases of the buying process. The focus is also more on demonstrating expertise than on direct sales.

How does writing strong SEO content work in a 360 approach?

We write content that works for Google, social media and AI search engines. That means a structure AI understands, headlines that stand out on social and the depth Google values. We start from your target audience's question and answer it in the way that suits each platform.

What can I expect when I get started with Search 360 together with Partout?

We start with an in-depth audit of your current visibility on all relevant platforms. Next, we develop a strategy that matches how your target audience searches and buys. Every month we deliver content and optimisations, with reports on performance across all channels.

What is unique about Partout's Search 360 approach compared with how other B2B marketing agencies approach SEO?

We don't think in channels, but in search behaviour. Where other agencies focus on Google rankings, we look at every place your target audience searches for information. We combine traditional SEO with social search, AI optimisation and knowledge sharing on the platforms where your ideal customers are active.

How quickly will we see results from our B2B SEO partnership?

Within 3 months you'll see improvements in content quality and start ranking better for long-tail keywords. After 6 months your authority improves and you'll see more organic traffic. For competitive keywords, it takes 9 to 12 months before you rank clearly higher.  

What does working with Partout look like in practice?

We start with an SEO audit and content analysis, followed by a Search 360 strategy. Every month we create new content, optimise existing pages and monitor performance across all platforms. You get a dedicated point of contact who gets to know your market, plus regular reports on what works and what doesn't.

Other expertise

Branding & positioning

We help your brand stand out in complex markets. From strategy to campaign: a brand that decision-makers recognise, trust and choose.

B2B Marketing

From brand strategy to campaigns that deliver results. We align brand, marketing and sales for growth in the short and long term.

Content creation

Three months of content from one session. We translate your expertise into brand-driven videos, blogs and posts that generate trust and leads.

Social media marketing

From thought leadership on LinkedIn to campaigns that convert. We combine creative content with performance optimisation for visibility and results.

SEO

Be found where your audience searches, from Google to AI platforms. We combine strategy, content and technology for lasting visibility and authority.

SEA

Capture active demand with Google Ads while building brand awareness. We get more value from every click with smart targeting and brand-driven campaigns.