B2B content creation that puts your brand on the shortlist

Become the go-to expert in your industry and win your ideal customer's trust

A quarter's worth of B2B content in one session

A single film shoot lays the foundation for three months of content. From hero video to social posts, blogs, cases and quotes: maximum return from minimal effort.

Creatively tested, proven effective

We don't just measure reach, but also which formats and hooks drive interaction and conversion. With those insights, every new round of content becomes smarter and more effective.

One story, visible across all channels

We make every piece of content suitable for social media, advertising and organic search. That way, you strengthen your brand with one recognisable story that comes back everywhere.

How can you use content creation for B2B?

In B2B, strong content matters more than ever. Buying processes are long, there are often several decision-makers and trust plays a decisive role. Content helps you build authority with different stakeholders and stay in the picture until there is buying intent.

The difference with B2C? In B2B, it is not just about grabbing attention, but also about persuading. You share knowledge, show how you solve problems and so prove that you have the expertise your customer is looking for. With our content machine, we capture a wealth of usable information in one go that keeps you in the spotlight for months.

About content creation

B2B content marketing and the content calendar

Blog

How can you influence potential customers with marketing psychology?

The content machine for strong B2B content creation

Our content machine starts with hero content: a video session in which we capture your knowledge and story. From that, we extract everything usable: snippets, blogs, cases, quotes and social posts. A whole quarter of content from one session.

Our approach makes the difference. We think along from the perspective of your brand and your ideal customer. Which formats strengthen your positioning? Which hooks earn attention and trust? With A/B tests, we see what really works and keep building on your content.

What we need from you:

Time for the video session
Your expertise and knowledge of your field
A willingness to share your story

We take care of the rest.

cases

How it works in practice

Our approach works. These brands confidently claim a leading position in their market.

A passion for technological progress made visible in the content platform for Brainport Eindhoven

Branding

Data & Insights

Contentstrategie

A passion for technological progress made visible in the content platform for Brainport Eindhoven

Branding

Data & Insights

Contentstrategie

How we help SalesQuarters become top of mind in executive search

Demand Generation

Branding

Campagnes

How we help SalesQuarters become top of mind in executive search

Demand Generation

Branding

Campagnes

Why Partout?

Strategy and creativity in one process

We produce your content in-house and always do so from your brand and marketing strategy. Every format and every expression builds on the previous one, strengthening your brand position.

Content as a flywheel for growth

We treat content as the engine that keeps your brand visible at all times. That way, you build your brand's credibility and your role as a thought leader, and you see it reflected in a growing number of leads.

Fully taken care of, with results

From content calendar to distribution strategy: we take you through the process step by step and make sure everything is arranged. You bring your expertise; we make sure it lands with your target audience.

Fancy a no-strings chat with our experts?

An informal conversation about your business and your question
Helpful advice and guidance
No sales pitches or other nonsense
No obligations, just clear next steps.

Jeroen Valkenburg

I help your brand get on your ideal customer's shortlist

Je kunt ook rechtstreeks mailen of bellen op +31 6 53 58 70 19

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Any more questions about B2B content creation?

How can we create B2B content faster with the content machine?

With one half-day video session, we create enough material to last three months. From the Hero content we distil blogs, social posts, whitepapers, case studies and more. By drawing up a content calendar in advance, we know exactly which topics will be covered and how to reuse them optimally across different channels.

Can you help us use AI for automated content creation?

Yes. We use AI to create variations on existing content and to adapt copy for different platforms. AI speeds up our work, but the core of your message and expertise always stays human. We train the tools on your tone of voice and brand style, so the output is consistent.

Can we also bring in Partout to write strong B2B content?

Definitely. We write blogs, white papers, case studies and other content entirely for you. We always start with interviews to understand your expertise and insights. That way the content feels authentic and adds value for your target audience. Everything ties in with your brand strategy and is optimised for search engines. We work with senior copywriters and AI to combine high-quality content with efficiency.

Can you also create social media content?

From every piece of Hero content, we develop content for LinkedIn, YouTube, Instagram and other relevant B2B platforms. We tailor the message to the character of each channel – from short LinkedIn posts to in-depth YouTube videos. We also create visual content such as infographics and quote cards that fit seamlessly with your brand.

What makes Partout’s approach to B2B content creation unique?

Our content machine: one video session delivers months of content. We continually test which topics and formats work best for your target audience and adjust our approach accordingly. We also make sure every piece of content is both SEO-proof and suitable for social media and advertising.

Can I start small with the content machine and expand later?

Yes. We often start with one quarterly session to see what works best for your business and audience. From there, you can scale up to more sessions, extra channels or specific formats such as webinars and podcasts.

Can we also do it together, with you supporting our in-house team?

Absolutely. We train and support your team, supply formats and templates and help set up processes. That way you build your own capacity, while we safeguard strategy and quality. We can also work in a hybrid way: you provide the expertise, we do the execution.

What can we expect in practice when working with Partout?

We start with a content audit and strategy. Every quarter, we schedule a new session in which we record Hero content. Every month you receive new content that fits your brand strategy and goals. We monitor performance and continuously adjust based on what works for your audience.

Other expertise

Branding & positioning

We help your brand stand out in complex markets. From strategy to campaign: a brand that decision-makers recognise, trust and choose.

B2B Marketing

From brand strategy to campaigns that deliver results. We align brand, marketing and sales for growth in the short and long term.

Content creation

Three months of content from one session. We translate your expertise into brand-driven videos, blogs and posts that generate trust and leads.

Social media marketing

From thought leadership on LinkedIn to campaigns that convert. We combine creative content with performance optimisation for visibility and results.

SEO

Be found where your audience searches, from Google to AI platforms. We combine strategy, content and technology for lasting visibility and authority.

SEA

Capture active demand with Google Ads while building brand awareness. We get more value from every click with smart targeting and brand-driven campaigns.