A passion for technological progress made visible in the content platform for Brainport Eindhoven

We have been working proudly for Brainport Eindhoven for quite some time. You may know it from the PSV shirt, or have heard it called the Dutch Silicon Valley. Brainport Eindhoven is a technology region in which companies, government bodies and educational institutions work together on a better future. It is no coincidence that it is called the smartest region in the world. Brainport Development is the development organisation here that helps companies collaborate and share knowledge. Partout is Brainport Eindhoven's digital partner. 

Gathering insights from all stakeholders

To arrive at a platform that meets all the wishes of Brainport, its users and search engines, we took a number of steps. We didn't work on gut feeling, but on the basis of insights. 

We: 

• Interviewed stakeholders

• Carried out Google keyword research across the various customer journeys 

• Identified user goals per target audience 

Design

Partout designed and developed a platform that delivers on Brainport's ambition. A place where everyone can find information about the region and where entrepreneurs get easy help with their problems and questions. 

Brainport is one of the world's leading regions in technology. But explaining the Brainport region and the value of Brainport Development properly turned out to be a challenge.  That is why we created a place where people can find more information and get direct help.  

Prototyping

We translated these insights into a platform strategy, rearranged the content until it told a logical story across the entire platform, mapped it onto the customer journeys of the various target audiences and got to work on wireframes and a prototype. A prototype gives you a good picture of how the platform works, and you can actually click through it. 

Brand Experience

To bring the digital platform more to life and create more interaction on it, we applied motion design. Designing with movement makes everything feel lively and does the Brainport brand more justice. The design catches the eye more and helps users better understand complex interactions. 

As a result, the user experience is much better than when a platform stays static. Curious about the website? Take a look at brainporteindhoven.com