For many B2B organisations, marketing feels like a black box. You put time and budget into content and campaigns, but at the bottom line you see little effect on pipeline and growth. In our handbook, we show you how to get a grip on B2B marketing and sales in complex sales processes. With a clear approach that shows what works and how to achieve results consistently.
B2B marketing for the (high-tech) manufacturing industry
We help you convince technical decision-makers with content and proof at a technical level
The power and complexity of the (high-tech) manufacturing industry
The (high-tech) manufacturing industry is a world of custom work. That calls for proof of quality, delivery reliability and manufacturability. Especially when you're communicating with technically minded decision-makers who base their judgement on specifications, risks and performance. That is why we develop marketing that is strong in substance and reinforces your distinctive positioning.
In complex B2B markets, proof alone isn't enough. Your brand determines whether your arguments are credible, whether your story sticks and whether you're seen as a safe choice within a DMU. Technology can be copied; trust can't. A strong brand is your lasting differentiator. Our approach combines depth of content with brand building: technical content that convinces, a brand that inspires trust. Exactly what it takes to make a difference in the manufacturing industry.
Partout specialises in marketing for complex products
Traditional B2B marketing
- Relatively simple or standardised product or service
- Brand supports the product as supplier of the solution
- Decision often based on price, efficiency and ease of use
- Communication focuses on functional product benefits and price
- Marketing supports sales with lead generation
- Value lies mainly in the one-off transaction
Marketing for the (high-tech) manufacturing industry
- Complex, technical, often custom work or system integration
- Brand positions the company as a reliable technology partner for growth and innovation
- Purchase based on reliability, ROI, integration, long-term performance and risk reduction
- Communication focuses on technological expertise, proof, reliability and innovative strength
- Marketing works on knowledge sharing and authority
- Value lies in the long-term relationship, consultative selling and co-development
Selling an autonomous pallet robot for €100,000 isn't the same as selling a €150 hand truck. Only when you know the decision cycle of complex products inside out can you deliver exactly the right message at exactly the right moments.
How Partout helps technical brands grow
Proof that convinces
We help you create the proof the technical decision-maker is looking for. With cases and content in which they recognise their own unique challenges. Because engineers are people too, and people remember stories. That is why we translate complex technology into credible, human storytelling in smart content formats.
Technical content at the right level
With our content framework, we gather stories from your engineers, R&D specialists and product experts. Our writers understand the industry and its jargon and translate it into content that is spot on and convincing. We always test several copywriters to find the right tone and technical depth.
Enabling self-directed research
Today's B2B buyer wants to research for themselves whether you have the right technical solution for their problem. We help you set up your website and channels as a validation platform: with cases, references and interactive validation tools such as ROI calculators and product configurators. That way, your ideal customer knows before the first contact whether you offer the right solution, and you save your engineers valuable time in the sales process.
From black box to results in 5 steps
cases
How it works in practice
Everything you need in one subscription
We streamline marketing and sales, build your brand and drive conversion. So all you need is one scalable B2B marketing subscription. You know exactly what you're spending, and how much more that budget can do than you thought.
Demand capture
Turning active demand into signals and leads
We make sure you are as visible as possible at the moments potential customers are already looking for a solution.
From €3,250 per month
Demand generation
Building brand awareness with future buyers
We consistently build visibility and trust with your ideal customer. That way you are already on the shortlist before the buying phase begins.
Price on request
Full demand system
Structurally creating and capturing demand
We set up one integrated marketing team that is responsible for structurally creating and capturing demand. Marketing becomes a predictable growth engine.
Price on request
Ready to grow in the manufacturing industry?
- An informal conversation about your business and your question
- Helpful advice and guidance
- No sales pitches or other nonsense
- No obligations, just clear steps.
Jeroen Valkenburg
I help your brand get on your ideal customer's shortlist
Je kunt ook rechtstreeks mailen of bellen op +31 6 53 58 70 19
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