For many B2B organisations, marketing feels like a black box. You put time and budget into content and campaigns, but at the bottom line you see little effect on pipeline and growth. In our handbook, we show you how to get a grip on B2B marketing and sales in complex sales processes. With a clear approach that shows what works and how to achieve results consistently.
B2B marketing for software, SaaS & tech
We help software and tech companies with complex solutions reach the right decision-makers: with content that builds trust and prompts action.
The power and complexity of software, SaaS and tech solutions
In enterprise software and B2B SaaS, it isn't about downloads or trials, but about persuasion. You sell a solution that cuts deep into your customer's processes. With a long buyer journey, multiple decision-makers and a substantial investment. So everything revolves around momentum. As soon as your ideal customer starts actively searching, you're there to help them along with the right content and confirm that you are the best choice.
Our approach combines depth of content with brand development. We create (technical) content that convinces and build a brand that earns the trust of every stakeholder in the DMU. That way, we make sure you're top of mind the moment your ideal customer is actively looking for a solution.
Partout specialises in marketing for complex software, SaaS and tech solutions
Traditional B2B SaaS marketing
- SaaS or software as a product (self-serve)
- Product-led growth through a trial
- Limited number of decision-makers (manager, buyer)
- Value lies in efficiency, cost savings and ease of use
- Communication focuses on benefits and applications
- Brand drives usage and community
- Relationship often transactional
Marketing for complex software, SaaS and tech solutions
- SaaS or software as a solution
- Sales & marketing-led growth through education and demos
- Multiple stakeholders: IT, security, operations, finance, management
- Value also lies in risk reduction, compatibility, scalability and compliance
- Communication focuses on use cases, architecture and proof of concept
- Brand legitimises expertise and reliability
- Relationship is advisory, long-term and strategic
Selling a complete HR software package for €3,000 a month is not the same as selling a €20-a-month time-tracking app. Only when you know the decision cycle of complex products inside out can you deliver exactly the right message at exactly the right moments.
How Partout makes your solution the trusted choice
Your ideal customer in sharp focus
Who is your solution really relevant for? We help you get that clear with our maturity model. Then we map out personas and Category Entry Points: the moments when your solution needs to be top of mind. That way, we tap into what is going on in your decision-makers' minds, at exactly the right moment.
Building your brand and driving conversion
We combine brand strategy with performance marketing. The goal is clear: generating demo requests. We know those requests only come when your brand is right. That is why we build a brand that earns trust, shares knowledge and speeds up decision-making.
Marketing and sales that reinforce each other
Marketing doesn't stop at a completed form. We help you set up follow-up and nurturing smartly: with content, data and marketing automation that start the right conversations, so sales spends less time on cold leads and more on valuable conversations.
From black box to results in 5 steps
cases
How it works in practice
Everything you need in one subscription
We streamline marketing and sales, build your brand and drive conversion. So all you need is one scalable B2B marketing subscription. You know exactly what you're spending, and how much more that budget can do than you thought.
Demand generation
Building brand awareness with future buyers
We consistently build visibility and trust with your ideal customer. That way you are already on the shortlist before the buying phase begins.
Price on request
Demand capture
Turning active demand into signals and leads
We make sure you are as visible as possible at the moments potential customers are already looking for a solution.
From €3,250 per month
Full demand system
Structurally creating and capturing demand
We set up one integrated marketing team that is responsible for structurally creating and capturing demand. Marketing becomes a predictable growth engine.
Price on request
Ready to grow with your software or tech solution?
- An informal conversation about your business and your question
- Helpful advice and guidance
- No sales pitches or other nonsense
- No obligations, just clear steps.
Jeroen Valkenburg
I help your brand get on your ideal customer's shortlist
Je kunt ook rechtstreeks mailen of bellen op +31 6 53 58 70 19
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