SUCCESVERHAAL

How we brought a solution for grid congestion to market with My Own Powerplant

Client

My Own Powerplant

Expertise

Websites

Branding

Industry

B2B

Last update

30 October 2026

Grid congestion is a growing problem for many businesses. Companies often find out too late that they face a long wait for a power connection. That can slow down or even halt their growth. Jan van Hout, founder of Ovvia, saw an opportunity to help businesses with a solution: their own on-site power plant.

With My Own Powerplant, a combination of solar panels, a gas generator, a battery and a small grid connection, businesses can have power available immediately and scale up when needed. Partout helped turn this idea into a powerful, standalone brand, complete with clear positioning and a digital presence.

Challenge

Many businesses experience delays and stagnation due to grid congestion, with waiting times for a power connection of up to 10 years. The problem? Many business owners only become aware of this limitation late, with major consequences for business operations, property development and growth ambitions.

Although Ovvia already offers sustainability solutions, this concept didn't fit within its existing portfolio. It was clear that new positioning was needed to bring this unique product to market. At the same time, we had to take into account competition and low awareness of solutions like this.

Approach

To launch My Own Powerplant successfully, we developed a strategy that combines clarity, trust and visibility.

1. Positioning and brand development

We advised decoupling the concept from Ovvia and bringing it to market as a standalone brand. A fitting name, identity and brand story were developed to communicate the product's benefits and urgency.

2. Visualisation and website development

Products were modelled in 3D and shown on a clear website that explains simply how My Own Powerplant works. The website serves as the first touchpoint for businesses struggling with grid congestion and offers clear information about the solution.

3. Launch and market strategy

In 2025, My Own Powerplant will be launched further in the market with PR, SEA and more. The focus is on capturing search traffic and increasing awareness of the solution in collaboration with partners such as ABN Amro.

Results

A strong, independent brand

My Own Powerplant has its own identity, separate from Ovvia, so it connects directly with the needs of the target audience.

A clear digital presence

The new website gives businesses insight into how they can solve the problem of grid congestion and safeguard their growth.

Ready for market growth

With clear positioning and planned marketing activities, My Own Powerplant is ready to become a key player in the market.

Partners involved

Collaboration with partners such as ABN AMRO strengthens the brand's visibility and credibility.

Fancy a no-strings chat with our experts?

An informal conversation about your business and your question
Helpful advice and guidance
No sales pitches or other nonsense
No obligations, just clear steps.