B2B SEA puts your brand at the top for decision-makers

SEO and SEA share the same keyword insights and audience knowledge. SEA provides fast data on which keywords convert, which we use to set SEO priorities. SEO content can serve as a landing page for ads, while SEA gives immediate visibility for competitive keywords where SEO needs more time. Together, they ensure maximum visibility in search results.

Google Shopping can work for B2B products that can be bought online, such as software, tools or materials. For more complex B2B services, we use Shopping ads to showcase products and spark interest, with conversion happening through contact rather than direct sales. It mainly helps with brand awareness and attracting new prospects.

We focus on long-tail keywords with lower competition but higher intent. By using negative keywords and precise targeting, we avoid wasting money on unnecessary clicks. We also run branded campaigns to keep competitors at bay and use different bidding strategies for different campaign goals: from brand awareness to direct conversions.

We use SEA as part of a broader brand strategy, not as standalone campaigns. We focus both on the 5% who are in-market and on brand awareness among the 95% who aren't. By integrating identification software and retargeting, we get more value from every ad. We also make sure all ads match your brand identity and tone of voice.

We often start with a limited budget and a few campaigns to learn what works for your target audience. Based on results and learnings, we expand to more campaign types, channels and budgets. The algorithm needs time to learn, so patience in the first few months pays off later.

We offer training and support for your own team, provide campaign templates and help set up processes. We can also work in a hybrid way: you handle the day-to-day optimisation, we take care of the strategy and the more complex campaign settings. That way you build up your own knowledge while we safeguard the quality.

The first month is a learning period for the algorithm, and you mainly collect data. After 6-8 weeks, campaigns start to stabilise and you see the first results. For brand awareness, it takes 3-6 months before you see an impact on other channels. Direct conversions can come sooner, depending on your audience and competition.

We start with an SEA audit and campaign strategy. We then set up campaigns, create ads that fit your brand and monitor performance. Every month we optimise based on data and report on the results. You get insight into what works and why, so you understand how SEA contributes to your wider marketing goals.