B2B social media marketing that brings brand and results together

We start by researching where your specific target audiences are active and how they use social media. LinkedIn is almost always the foundation for B2B, but depending on your sector, other channels can be valuable too. We look at where your competitors are active, where your target audiences search for information and which platforms suit your type of content and expertise.

We take over the active management of your LinkedIn account: we optimise your profile, write weekly content and automate networking. You remain the subject-matter expert, while we take care of strategy, content and execution. We regularly align on topics, tone of voice and results. You keep full control and can always step in, but no longer have to spend time on LinkedIn every day, while still reaping the rewards of consistent thought leadership.

Organic content builds authority and trust within your network, while paid advertising extends your reach to new prospects. We use organic posts to demonstrate expertise and create engagement, then retarget those engaged people with targeted ads. We also promote the best organic content by running it as paid posts for extra visibility. That way, the two reinforce each other.

We combine personal thought leadership with brand strategy. Instead of just managing company pages, we turn individual profiles into powerful business development tools. Our content machine ensures content is reused efficiently across platforms, and we measure not only likes but also real business impact, such as new connections, conversations and leads.

We often start with LinkedIn as the main channel, because that is where most B2B decision-makers are active. Once that is running well and delivering results, we can expand to YouTube for in-depth content, Instagram for more visual stories or other platforms relevant to your audience. The key is to get one channel right first before broadening out.

We start with a social media audit and strategy development. Then we optimise your profiles and start planning and publishing content. Every month you get new posts and performance reports, plus quarterly sessions for new content through our content machine. We keep you posted on what works and adjust the strategy where needed.

Within 4–6 weeks you'll see more profile visits and connection requests. After 3 months your network grows noticeably and your content gets more responses. Real business impact (new conversations, leads, opportunities) usually comes after 6–9 months. By then your thought leadership has built momentum and people increasingly see you as the expert in your field.

We offer LinkedIn training for teams, from basic skills to advanced strategies. We can run workshops on profile optimisation, content creation and networking. We also provide templates, content calendars and guidelines so your team can get started on its own. We combine training with coaching during the first few months to make sure the new skills are actually put into practice.