The perfect dealer website for VOLVO, combining the latest technology with user-friendliness

Van Roosmalen is the Volvo dealer in Brabant, for both new and used cars. Their slogan 'Dan kom je thuis' ('Then you're home') says everything about Van Roosmalen's mentality and what they want to convey. Partout was tasked with giving this company a modern, attractive and easy-to-find website. 

At the end of 2020, Van Roosmalen commissioned us to develop a new website for them, including optimisations for SEO and online marketing. Van Roosmalen uses a stock management system, Hexon, which automatically sends the cars they take in to the website. Our developers had to connect this stock system to a new website. For the tech team, this was an interesting and challenging assignment that turned out well in the end. An achievement we are still proud of every day.

A smooth collaboration

Van Roosmalen had a concrete idea of what the website should look like. This allowed our designers to focus on optimisations and fine-tuning the idea. As a result, client contact went well from the very first moment and the meetings were instructive for both parties. 

During the build of the website, too, there was good interaction between Van Roosmalen and our developers. Van Roosmalen has a lot of knowledge about what their customers want to know and about the customer journey. We incorporated that knowledge into the website by, among other things, adding a lease price calculator, labels on the used cars containing the terms their customers search for, the option of landing pages with specific content and pre-selections of used cars. 

One of the most important elements of the website is the connection to their stock system, Hexon. When a new car comes in or a car has been sold, the salesperson at Van Roosmalen enters this information into the system. The system then passes the information on to the website, so the stock is always up to date and there is less work for Van Roosmalen's staff. 

SEO as one of the pillars

In the Dutch car market, online competition is fierce. By making SEO the foundation while building the website and filling it with content, the content gets the right value from the outset. In addition, several landing pages were set up to rank well for the desired search terms. 

Partout also supports Van Roosmalen with online marketing activities, both in Google and on social media. Together they make sure the desired target audience is reached and the sales targets can be met. 

An iterative and interactive process

The project process was both iterative and interactive. Using the designs, the development team started building the basic elements so the website quickly took shape. At the same time, the Hexon integration was developed and expanded with new elements arising from the SEO advice and Van Roosmalen's input. 

After the website was delivered, new ideas came up and website elements were added and optimised.