Getting on the shortlist with LinkedIn marketing

LinkedIn is the world's largest social network for professionals. The platform is all about connecting, collaborating and being visible in your field. Whether you're looking for new customers, partners, employees or inspiration, LinkedIn makes it easier to find relevant networks and build relationships. 

Your profile acts as a digital business card and a mini shop window. That's why it's important that everything you show, from your profile photo and cover photo to your summary and your content, fits the message and look of your brand or company.  

About LinkedIn marketing

LinkedIn is the platform for professionals who want to share knowledge, maintain relationships and build brand authority in a targeted way. With more than 738 million users worldwide, it offers valuable opportunities for B2B organisations, especially where decision-making is complex and sales cycles take longer. 

But advertising effectively on LinkedIn takes more than just choosing a target audience. It's about strategy, positioning and content that resonates. At Partout, we help B2B brands stay visible and relevant to their ideal customer. So you're top of mind at the moment it matters. 

What you achieve with LinkedIn marketing

• A well set-up company page is the foundation. From there, you link an ad account so you can set up campaigns that support your commercial goals. Think of: 
• Generating high-quality leads 
• Staying visible to your audience within the total addressable market (TAM) 
• Building thought leadership in your industry 
• Encouraging engagement, both externally and internally 
• Starting conversations with customers, prospects and peers 

With a clear message and a smart content strategy, we turn LinkedIn into a channel that genuinely contributes to growth. 

Benefits of LinkedIn marketing:

LinkedIn is ideally suited to B2B marketing, because the platform lets you be strategically visible to the right decision-makers in your market. The benefits therefore go beyond reach or clicks alone. With LinkedIn marketing, you get, among other things: 

• access to detailed statistics on reach, audience and engagement 
• the option to share targeted vacancies via a separate company page 
• a professional channel for publishing content through LinkedIn Articles, helping you build authority in your field 
• a platform for sharing relevant updates with your network and audience 
• advanced advertising options, targeted by job title, industry, company size and more 

Where other platforms focus on likes or viral visibility, LinkedIn is about relevance within your target audience. The engagement may be less massive, but it's all the more valuable, especially when you work from a clearly defined customer profile and focus on long-term relationships. 

LinkedIn company page

A well set-up company page is the minimum requirement for using LinkedIn effectively as a marketing channel. Make sure your profile is complete, visually matches your brand identity and clearly explains what you do, in the language of your audience. 

From there, you keep building: share relevant content regularly, position yourself with thought leadership and make sure your page is easy to find via your website, email and other channels. The goal isn't just visibility, but recognition and relevance among the right people. 

Outsourcing your LinkedIn strategy

Advertising on LinkedIn takes more than clicking on a target audience and boosting a post. The platform offers powerful targeting options based on job function, industry, company size, seniority and more. It's ideal for organisations that want to build visibility and trust within their ideal customer profile in a targeted way. 

Partout helps you develop a well-thought-out LinkedIn strategy, from content and creative to campaigns and conversion. Whether you want to build thought leadership, activate your prospect list or generate leads through sponsored updates and conversion-focused campaigns, we think along with you at both strategic and operational level. 

Prefer to do it yourself? We also provide training for teams that want to use LinkedIn more smartly in their marketing and sales approach. Curious? Get in touch and we'll explore together how LinkedIn can strengthen your brand.