Blog
Free advertising with Google Ad Grants
Lars van Jole
SEA marketeer
Published
30 October 2026
Reading time
3 min read
With Google Ad Grants, your non-profit organisation receives 10,000 dollars of advertising budget per month from Google, free of charge. Our SEA specialists can tell you everything about Google Grants and are happy to help you with your application.
Advertise on Google for free with Google Ad Grants
As a charity, you may not have much budget to spend, certainly not on Google advertising. That is why Google offers charities a helping hand with 'Google Ad Grants'. This programme provides an advertising budget of 10,000 per month to use within Google Ads.
With this advertising budget, your non-profit organisation can seize opportunities that previously went untapped. Search engine advertising is an effective and fast way to drive lots of traffic to your website, because ads can be shown above the organic results. This lets organisations promote their mission and initiatives in a targeted way while setting their own budget. With the Google Ad Grants programme, non-profit organisations can advertise on Google for free, with the same benefits. Namely:
- More visitors to your website
- Greater brand awareness
- More donations/members
- Recruiting more volunteers
- Insight into the return on your campaigns
Applying for Google Ad Grants?
There are a number of requirements your organisation must meet to apply for a Google Ad Grants account. To be eligible for Google Ad Grants, your organisation must meet the following requirements:
- The organisation has valid charitable status (CBF/ANBI).
- The organisation has a Google for Nonprofits account.
- The organisation has a good-quality website with substantial content.
Would you like to know whether your organisation is eligible for Google Ad Grants and how to apply? Partout's specialists know all the conditions and know exactly what it takes to achieve your goals.
We have already helped several charities successfully apply for and use Google Ad Grants, such as MLDS, the Longfonds, the Oogfonds and Alliantie Nederland Rookvrij.
Not familiar with Google Ad Grants and want to know what the options are for your organisation? We are happy to help you apply for and set up Google Ad Grants.
We are Partout
We are a B2B marketing agency in Eindhoven. We make sure B2B companies land on the shortlist of their ideal customers, especially in complex buying processes where others get stuck. We combine branding and demand generation so you become a brand in demand. Instead of just chasing leads, we build a brand that is seen, trusted and chosen.

