Blog
Design sprint
Months of brainstorming about an idea? No need. With a design sprint, you know within four days whether your concept works. We take you through an intensive process in which you go from problem to validated solution.
What is a design sprint?
A design sprint lets companies innovate quickly, come up with a concept or develop an existing product further. The design sprint is based on design thinking - a methodology used to solve complex problems.
Within four days, you know whether your idea works. A design sprint saves a lot of time and budget. Time and money you would otherwise spend on ideating, building, launching, testing and learning. This way you go straight from idea to learning.
The steps of a design sprint
A design sprint at Partout takes four days. Each day has a clear goal, so you work step by step towards a validated solution.
Days 1 and 2: Workshops
We define the challenge sharply, come up with a solution together and decide which prototypes we will build. All perspectives come to the table here: from your market knowledge to our strategic insights.
Day 3: Design and build
We build the prototype. Not a polished end product, but good enough to test with. It's about the core of your idea, not the details.
Day 4: Test and translate
The prototype is tested with your target audience. We translate their feedback straight into clear next steps. After four days, you have a solution to your challenge, plus a route for building further.
Design sprint vs. design thinking
Design thinking is the vision; a design sprint is the practical execution. Where design thinking is a mindset for solving complex problems, a design sprint is the structured way to do that in four days.
Design thinking puts people at the centre. You always start from the real needs of your audience, not from what is technically possible. We do the same in our design sprints. The difference? We make sure you don't get stuck in endless brainstorming sessions.
In a design sprint, you take the principles of design thinking and turn them into a tight process: from problem to prototype to test. So that after four days you know whether your solution works, instead of going back to the drawing board once again.
What does a design sprint deliver?
After four days, you go home with more than just a prototype. Your team works as one, everyone understands the goal and knows what the next steps are.
You'll see it in your organisation: people from different departments who now work together instead of talking past each other. Stakeholders who no longer hesitate because they can see a tangible prototype. And concrete steps for building further, without groping in the dark.
Plus: new energy in your team. Because nothing is more motivating than making something together that you know works.
Why choose a design sprint at Partout?
A design sprint at Partout is guaranteed to be a success. We take care of the right preparation, provide an experienced facilitator and arrange the location, but more importantly: we make sure the right people are at the table.
We add to your team with, for example, a designer, digital marketer, developer or strategist, depending on which skills are needed to get the most out of the design sprint. We complement the knowledge you have of your audience, market and organisation with insights from the market. This way, all the key stakeholders are always covered: the organisation, the customer and the market.
Frequently asked questions about design sprints
We are Partout
We are a B2B marketing agency in Eindhoven. We make sure B2B companies land on the shortlist of their ideal customers, especially in complex buying processes where others get stuck. We combine branding and demand generation so you become a brand in demand. Instead of just chasing leads, we build a brand that is seen, trusted and chosen.
