Search 360 Market Scan: turning search behaviour and platform interaction into concrete insights

In a world where markets change fast and consumer behaviour keeps evolving, our Search 360 strategy delivers key insights for strategic decisions and broad online visibility. With this tool, we turn raw (public) data on search behaviour and platform interactions into concrete insights you can act on. With these insights, you can optimise your marketing activities and stay one step ahead of the competition. We give you insight into the motivations, questions and needs of your target audience, and where they look for this information. With these insights, you set up effective campaigns and targeted growth strategies.

What is Search 360?

With our Search 360 approach, we carry out an extensive market analysis that gives you insight into the needs of your target audience. Where are they looking for which information, and in what form do they want to consume that content? The Search 360 Market Scan gives your organisation a clear picture of what matters to your target audience(s): from their most visited websites and the themes they are interested in to the specific questions they want answered, in the different phases of the customer journey. We can also link this to the customer journey and/or personas used within your organisation.

The Search 360 Market Scan is designed to help you fully understand the dynamic market you work in by looking directly at the data that best reflects how consumers research online and how they make decisions. This makes our Search 360 approach not only an affordable option, but also a targeted method for making sound strategic choices. We quickly and efficiently give you the insights you need to anticipate market trends and to communicate with your target audience where they actually are, ultimately increasing your market share relative to the competition.

What insights can I expect from Partout's Search 360 analysis?

Our Search 360 approach is specially designed to help organisations make better-informed strategic decisions. Questions we can answer:

• Consumer insight: What does my target audience's search behaviour look like? Which themes do they consider important and which questions do they have in which phase of the customer journey? These insights help you understand where your target audience's interest lies, what questions they have and what your content should focus on.
• Channel strategy: Which digital channels are best for reaching my target audience? What information do they expect on each of these platforms and which form of content has the greatest impact? We identify the most effective channels, which type of content works on them and what information your target audience is looking for.
• Budget allocation: How can I best allocate my marketing budgets? Which campaigns reach my target audience best on which platform? With our Search 360 approach, we gather insights you can use to allocate your budgets as efficiently as possible, so you really do reach your target audience.
• Market trends: Which themes are a priority in my market and where are the biggest growth opportunities? Are there seasonal fluctuations, growth or, on the contrary, decline? These insights help you anticipate change and seize opportunities before the competition does.
• Innovation in search options: Does integrating video, images or voice search offer significant advantages? And if so, on which platforms can I best reach my target audience with these content formats? With the Search 360 Market Scan, you find the best ways to attract and engage consumers.
• Location and competitor analysis: Where is my target audience mainly found, think of Google, YouTube, Instagram, LinkedIn, TikTok or X (Twitter)? What is my competition doing and where are the untapped opportunities? Our Search 360 Market Scan helps you determine your position relative to your competitors and gives insight into opportunities for growth.
• Presence in LLMs: How does my target audience use LLMs such as ChatGPT or Perplexity in the customer journey? And how visible are we there already compared with our competitors? We give insight into the use of tools like these through a prompt analysis and a mention analysis. Please note that these are only insights, because LLMs never give the same answer to the same prompt.
• Market share analysis: What is my online market share compared with my competitors? The Search 360 Market Scan gives a clear picture of your position in the market and shows how that compares with your main competitors.

By answering these questions and giving insight into the data, you can make better-grounded decisions and strategic choices that benefit your organisation. Leave the competition behind by aligning more closely with what consumers want and expect, and be where your potential customer is.

Which Search 360 approach suits me?

Basic Search 360 Analysis

With the Basic Search 360 Market Scan, we cover all insights from the search landscape based on Google. With Google as the global market leader, you get useful insights that help you make better-founded strategic choices and better understand and reach your target audience.

Available from €5,000

All-in Search 360 Strategy (most popular)

With the all-in Search 360 Market Scan, we cover all the channels that are relevant to you. So in addition to insights from Google, we also give you insights and recommendations for all relevant LLMs and social channels, such as ChatGPT, TikTok, Instagram, YouTube, Facebook, Pinterest, LinkedIn and X. With these insights, you can allocate budgets efficiently and use your content where it delivers the most.

Available from €7,500

Benefits of our Search 360 approach

Our Search 360 approach has a number of clear advantages over traditional search strategies. By using public data, blending that data and applying fast analysis techniques, we can obtain market information more easily and quickly. Our Search 360 analysis provides insights based on public search data. The core dataset used is the search landscape and the channels where consumers spend their time online. This offers a number of advantages over traditional research into the search market:

Smart savings through data integration

One of the main advantages of the Search 360 Market Scan is its efficient use of resources. Where traditional market research often involves costly primary data collection, such as panels and in-depth interviews, we make use of public data sources.

By blending public data, social media analyses and current trends, we create a sharp picture of your market without the overhead of old methods. This lets you spend your B2B marketing budget more effectively on things that contribute directly to growth.

A head start through speed

In an environment where technological developments such as AI in marketing follow one another at lightning speed, time is your most precious asset. A traditional approach often takes months. By the time the results are on the table, the market has already changed.

Our Search 360 Market Scan delivers a complete picture within a few days to weeks. This lets you respond faster to signals from the market and adapt your B2B marketing strategy immediately to the current needs of your ideal customer. This speed helps you make the shortlist of organisations that are still in the research phase.

Scalability for every growth ambition

Whether you are a start-up wanting to validate market demand or an established SME looking for a new long-term B2B marketing strategy, this approach scales with you.

• Start-ups: Validate your business model by seeing where the real demand in the market lies.
• Scale-ups: Discover untapped growth opportunities by identifying gaps in the current search landscape.
• SMEs: Strengthen your position as a knowledge partner by creating content that matches the actual questions of your target audience.

By shifting the focus from merely capturing existing demand to understanding the market as a whole, you build a foundation that keeps delivering results in the long term.

Ready to take control of your market share?

Understanding the whole market is not a luxury, but a prerequisite for growing as a B2B organisation. With the Search 360 approach, we stop guessing and start building on factual data. We make sure your brand is not only visible, but also preferred by your ideal customers, even before there is direct contact with sales.

Do you want to know where your growth opportunities lie and how to use your marketing budget with maximum impact across the right channels? Let's look at which Search 360 option best fits your ambitions. That way, we take the first step towards getting your organisation onto your target audience's shortlist for good.