How do you create a logical, user-friendly and visually appealing UX/UI design?

Whether it is content platforms, e-commerce, native apps or web apps: digital products are everywhere. Some feel intuitive, others cause nothing but frustration. The difference? A smart, well-thought-out user experience. 

Our UX designers make sure your digital idea isn't just beautiful, but really works for your target audience. Together with our Technology team, we develop products and services that are logical, user-friendly and visually appealing. 

We combine years of experience with current insights from a range of sectors, from media and retail to healthcare and education. That is how we translate your ambition into a digital experience that makes users happy. 

Research with your target audience

Before we start designing, we first want to know what matters to your business and your customers. That is why we always start with research. After all, we only want to design what really matters. An important part of the research? Interviews! We like to talk to your company's stakeholders, your customers and/or users. 

By making stakeholders' needs clear, we work our way to a design step by step. At Partout, we always work transparently. We share the research results with you and decide together with you and your team where the focus lies. 

Shaping the product together with you

To find out which problems to tackle first, we organise workshops that help with the decision-making process. During these workshops, we think in terms of solutions and separate the essentials from the side issues. The goal? Developing a strategy for building the digital product or service. Once the plan is clear, the next phase follows: design! Our UX designers get to work on designing this first version. 

Test, analyse and improve

We believe you only know whether a design works once it has been tested. That is why we like to run user tests with your target audience to see whether the designs are user-friendly. Are they? Then we start building. Are there still points for improvement? Great, then we can adjust them before the product or service is built, saving costs. We'll keep improving the designs until your users are happy. 

Our UX designers love designing together with you

UX design is all about finding smart, creative solutions for business goals and user needs. That combination makes our designers versatile, whether the focus is conversion, inspiration or ease of use. The context differs from project to project, but in the end we always design for people. 

That is why we like to work closely with you and your team on digital products that really make a difference, such as: 

• Websites that convince with a clear story 
• Content platforms that inspire every day 
• E-commerce environments that grow conversion 
• Creative campaigns with a surprising experience 
• Web apps that make life easier and more fun 

Together, we create digital experiences that make users happy, and you too.  

Frequently asked questions about UX and UI design

What is UX design?

UX stands for user experience. User experience (UX) design aims to make the website match users' expectations and wishes.   

What does a UX designer do?

You can think of UX designers as the architects of digital products. They determine how everything works and how users interact with it, from the structure to the smallest interaction. They think about the fundamental elements of a digital interface: which functionality is needed, how information is presented and how everything fits together logically. 

Our UX designers immerse themselves in both the user's needs and your organisation's goals. That combination leads to solutions that really work, for both sides. Think of smart designs that make using a service easier, faster or more enjoyable. 

With their expertise in cognitive behaviour, our designers understand how people think and act. They turn that knowledge into well-thought-out designs that feel intuitive. That is how we make sure your product not only attracts more users, but keeps them too. 

What is UI design?

UI design stands for user interface design; the design of a digital product's visual interface. It covers everything a user sees and interacts with: colours, buttons, typography, icons, layout and animations. 

Where UX is about the experience and functioning of a product, UI focuses on its look and feel. Good UI makes a digital environment look attractive and feel intuitive. 

What does a UI designer do?

A UI designer makes sure an interface not only looks aesthetically pleasing, but also that your website embodies the brand. A good interface makes the user's task simpler and more enjoyable. Our UI designers know that a design is only successful when it can be used on different screens. That is why responsive design is always important in the process. A website should work just as well on desktop as on tablets and smartphones. In today's digital world, where everyone uses a smartphone, this is essential.  

What is the difference between UX and UI?

UX stands for user experience and UI stands for user interface design. The aim of UI is to achieve a better, friendlier user experience of a digital interface, whereas UX focuses on the overall user experience. UI is often about optimising the interface and the specific elements within it, and UX designers often specialise in graphic design.