Branding agency Eindhoven

Branding is creating an identity for your brand. A strong brand gives you an edge over your competitors and makes your customers feel they are making a safe choice when they opt for your product or service.

Make your brand unique with branding

Branding involves thinking about the look and design of, for example, your logo, slogan, business card, website, social media pages, brochures and leaflets. The aim of successful branding is to make your brand distinctive and recognisable. To do that, it's important to look at what makes your brand or company unique. At Partout, we combine your unique identity with knowledge of the market you operate in. We also bring the technological know-how needed to make your brand stand out online. The end result: a rock-solid brand identity! 

Our brand sprint method

Brand development can be faster and better. Based on our years of experience with branding and design sprints, we have developed a unique brand sprint workshop. It brings out what sets you apart and translates that into unique branding. Our Brand Sprint covers all the key aspects. We dig at least as deep as others, but translate your brand insights straight into practical source documents and creative starting points. 

Digital Brand Design

Today's world is digital. Your brand identity and how you convey it need to be adapted to this digital world. People's online experience matters. If your online branding fits the customer journey, you can call your branding a success. That's why we believe your online branding should be at least as good as your offline branding. Branding is a process of conceiving and creating. It involves thinking about the perception of the company and its products or services. But also about the customer journey, brand strategy and your brand story. With effective branding, companies stand out from competitors and you build a loyal customer base. 

Why is online branding important?

Working on your company's branding is important for your positioning in the market. A unique and recognisable brand identity has a proven impact on business results and employees. 

By carefully building your branding with stories, marketing messages and visual assets, you can shape your customers' expectations. Once your online branding is worked out down to the last detail, this image can easily be carried through to print or other offline forms of branding. 

How do we develop your branding?

Branding is knowing who you are as an organisation, what you stand for and what you want to say. With branding, you communicate your motivations, your values and your personal traits. You show your uniqueness through a well-thought-out, distinctive style. This style is carried through across all your channels: email, website, customer service and so on. Easier said than done. So how do we go about it at Partout? Start at the beginning: 

Workshop: At the start of a branding project, we go out and research. We engage with the target audience and the organisation's employees. We do this through workshops. From these workshops, we create a brand strategy. When creating a brand strategy, it helps to use the Design Thinking method. Among other things, this method helps in coming up with innovative, creative solutions. We run the workshop as a Brand Sprint, so we get results in just 2 days. 

Brand story: An important part of the brand strategy is the organisation's brand story, in which we describe who you are and how you communicate with the market. 

New corporate identity: The brand story forms the basis for a new corporate identity with a matching logo, colours, typography and photography. 

Testing: All that remains is to test whether the corporate identity resonates with the target audience. We also call this 'stress testing'. We deploy the branding across different channels and test which elements of the new corporate identity land and which don't. 

Optimising: Based on the stress tests, we can adjust the branding if needed. Is the branding a success? Then we create a digital brand book for the organisation. The brand book describes and shows the branding so the company can apply it to every facet of the organisation. Consistency is important with new branding. 

Monitoring: Branding is never finished. The digital world keeps moving, so there are always updates your branding needs to keep up with. We stay on top of changes and safeguard your corporate identity. 

Digital first

We work digital first. This means the online design has to be rock solid first, and only then is the branding carried through offline. Why? Digitally, you can test straight away whether your design works, for example. You can also work iteratively, and it's more cost-efficient. Because we develop the branding digitally, we can also bring the input of marketing specialists into the design. Think of involving an SEO specialist to make sure your website is easier to find in Google. Building online branding requires flexibility. Your branding has to work on desktop, for example, but also on a mobile site and your social media channels. 

Outsourcing branding to a branding agency in Eindhoven

These days, a first impression is often made online. That's why it's important that your company has an online presence you're proud of. But where do we start? First things first: we start by understanding you, your employees and your business. How do we do that? Through the Brand Sprint. We make decisions together. We then combine all the information into a clear story, translated into a rock-solid visual design. 

We work transparently, which means you're kept informed about the process and the changes. Our team of designers, developers and marketers helps you through this process. So at the end of the journey, you have a brand identity to be reckoned with. Both online and offline. 

Interested in outsourcing your branding, or would you like a no-strings conversation with Partout? Then get in touch with us.