The foundation for a strong brand

Brand sprint: lay the foundation for a strong brand in 2 days

You know branding matters, but you don't have time for months-long strategy programmes? We bring the core of your brand into focus, faster than anyone. After our brand sprint, you have a brand story and concrete design principles, so you can get started straight away with your new brand or repositioning.

Accelerate brand development with a brand sprint

Brand development can be faster and better. We have years of experience with branding and design sprints, and we have bundled that knowledge into our brand sprint. With it, we bring out what sets you apart and translate it into distinctive branding. Our brand sprint covers every important aspect. We dig at least as deep as anyone else, but translate your brand insights directly into practical documents and concrete principles.

What can you use a brand sprint for?

A brand sprint is perfect when you are ready for a new phase and want to sharpen your positioning. You give your employees and clients a clear picture of who you are, what you do and what makes you special. With a brand sprint, you set new brand principles for copy, imagery and interaction. They give your branding a firm footing and direction for a long time to come.

What does a brand sprint give me?

Quick to apply

We quickly get concrete, in words and images, about what your brand identity is and how you communicate it. We spend less time on strategic advice and show you straight away what the brand insights mean and how you can apply them.

Always with a creative translation

We immediately make a first translation into key messages, so you also get an idea of what the brand story makes possible. From the direction we present, you can push straight on with developing campaigns and sales activities.

Clear for your team

Based on your brand personality, we define concrete guidelines for style, imagery, tone of voice and interaction. This gives designers and copywriters a clear framework for working within the new branding.

Specifically, we deliver:

Your brand story based on the BrandKey model

Your brand personality based on Jung's archetype model

Building blocks for imagery, tone of voice and interaction

A first creative translation towards a communication concept for campaigns, website and socials

Who takes part in the brand sprint workshop?

From Partout, two branding experts run the various parts of the brand workshop. From your organisation, we expect the involvement of:

employee(s) who know the products or services well
employee(s) who know the market well (including the competition)
employee(s) who know the customers well

We aim for a group size of 6 people to keep the brand sprint moving.

What does a brand sprint look like in practice?

Preparation and participant onboarding

Before the actual brand sprint workshop, we make sure everything is well prepared.

We share all the questions with you, so participants know what to expect and what their role and goal are.
We ask you for all insights into products or services, markets, competitors and target audiences for a thorough analysis. If this is not enough, we carry out additional research in consultation with you

The brand workshop

In a 4-hour working session, we go in depth together with your team. We respond to the input provided, ask probing questions, challenge your current promises and distinctiveness, analyse the positioning of your main competitors, hold an interactive archetype session to define your brand personality, and much more. All of this follows our own brand sprint method, which is guaranteed to deliver the insights needed within the time available.

Feedback on the brand workshop

We share the insights from the brand workshop as quickly as possible in a debriefing that already includes a first translation. This interim phase lets you adjust and add things straight away. You respond within a few days, and then we push on.

Your brand as the end result

We define your brand personality, formulate your brand essence, write a brand story and develop a creative message. We present these brand pillars to you and your team. What makes it special is that we move straight from abstract to very concrete (what does a banner or ad look like?), so the brand guidelines can be felt in practice right away. After the presentation, you receive a fully self-explanatory document, so you can present everything internally. We expect your feedback within a week for any fine-tuning. We then finalise everything in a branding document that serves as your brand toolkit.

What do our clients say about the brand sprint workshop?

This session with Partout gave us valuable insights that we can put straight into practice in our communication. The session was facilitated very professionally, with a great deal of attention paid to working out Autarco's unique selling points. In the end, all the input was translated into a compelling brand story for our three (very different!) target audiences.

Tanja Wijker

Marketing Manager at Autarco

In our efforts to define and evolve our brand, we found our match with Partout. Within a limited amount of time they were able to capture and present us with what we were looking for, a bespoke brand identity. An empathic creative partner that asks the right questions, provides fitting support and delivers as promised. We look forward to engaging with Partout again.

Martijn Bronkhorst

CTO at Impact Food Systems

We're very taken with Partout's way of working and how they organised the brand sprint. Partout helped us enormously in translating our vision into a strong brand story. By asking the right questions, they enabled us to reach the right insights and findings in a short time.

Yannick Bosch

Process Mining Consultant at DataLane

In a short space of time, we gained a clear picture of our identity as a brand and as a company. What I personally really appreciate is that Partout's no-nonsense, skilled approach won the support of all our internal stakeholders. That means we can now keep building to position ourselves even more clearly, both externally and internally.

Rutger Buddingh

CEO at ZilliZ

ZilliZ

ZilliZ provides care administration software for small-scale care providers. After years of stable growth, the company's ambitions were raised significantly. These new ambitions called for a brand sprint. During the brand sprint, ZilliZ's positioning was sharpened. ZilliZ has a heart for care, and we carried this core through into the company's branding with the slogan 'ZilliZ cares the way you do'.

DataLane

DataLane is a leader in process mining for leading companies around the world. In just a few years, DataLane has grown from a start-up into a growing, successful company. Partout helped DataLane create a new digital brand. During the brand sprint, the DataLane brand was anchored in a strong brand story. The insights from the brand sprint were then incorporated into the design of, among other things, a new website that clearly brings out the new digital positioning.

Autarco

Autarco, a company specialising in solar power systems, was ready for the next step as a growing organisation. In a brand sprint, we explored how together we could arrive at distinctive positioning in the competitive sustainable energy market. By asking targeted questions, we were able to identify Autarco's archetype. Based on the organisation's character and the traits of the archetype, we developed communications that perfectly fit the new positioning: 'Make every moment count' with Autarco.

Impact Food Systems

Impact Food Systems (IFS) aims to transform the global food system. True 'Future Forward Agriculture'. With its Re-Focus approach, IFS enables companies to develop sustainable solutions for the food industry. Partout helped establish a strong positioning and identity that perfectly suits the fast-growing company and helps it make an impression in today's market.

Fancy a no-strings chat with our experts?

• An informal conversation about your business and your question
• Helpful advice and guidance
• No sales pitches or other nonsense
• No obligations, just clear steps.

Jurian Rokven

Lead designer

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Frequently asked questions about our brand sprint workshop

What is a brand essence?

Before you start on a brand story or visual identity, you need to know who your brand is. We define brand identity and brand values to arrive at the brand essence, the core of the brand. The essence can often be reduced to 1 or 2 words, so that ‘driving pleasure’ makes you think of BMW and ‘safety’ of Volvo. The brand sprint helps position a brand so it can then be activated in a way that gets people talking.

What is brand identity?

A brand exists in the consumer's mind as a network of associations. A brand reassures me about my choice and aims to simplify the consumer's decision-making process. A brand is more than just a name. Through coherent communication in words, images, products, services and customer service, a distinctive identity becomes tangible and your brand becomes associated with the essence of what you stand for, such as ‘driving pleasure’ = BMW and ‘safety’ = Volvo.

What happens after the brand sprint?

With the output of the brand sprint, you have a strong framework for taking the next steps. Ultimately, what you do and how you communicate is the proof of your promise to the customer. Every touchpoint in the customer journey matters! That is why we develop your identity into a visual identity, brand assets (website, presentations) and campaigns. Once all the materials are ready, we help you grow your brand awareness, revenue and relationships through online marketing and sales.