Prepr CMS: the CMS for marketers who want results

Prepr CMS connects two worlds: content management and conversion optimisation. But how does it perform alongside other well-known CMSs such as WordPress, Craft CMS and Drupal? We discuss the differences and similarities, from one marketer to another. 

Why Prepr CMS is different

Prepr CMS was developed with marketers in mind. It not only makes content easy to manage, but also offers built-in tools for personalisation and A/B testing. So you don't have to hunt for separate tools or plugins to improve your performance. Here is what you can count on: 

1. Hassle-free content management: a user-friendly interface that lets you work quickly and clearly. 
2. A focus on conversion: built-in A/B testing and personalisation make sure your content has real impact. 
3. A focus on conversion: built-in A/B testing and personalisation make sure your content has real impact.   

Prepr CMS alongside other systems

Every marketer knows the big names in the CMS world. Here is how Prepr compares with WordPress, Craft CMS and Drupal: 

WordPress CMS

WordPress is the most popular CMS in the world, and for good reason. 

• What works: WordPress has a huge range of plugins. You can add practically anything you want.
• What's tricky: All those plugins come with risks: security issues and sluggishness are always lurking. 
• For marketers: For optimisation and testing, you depend on extra plugins, which doesn't always go smoothly.  

Craft CMS

This CMS is popular with developers who need bespoke solutions. 

• What works: extremely flexible and perfect if you have unique requirements for your website.
• What's tricky: you need technical knowledge to set everything up properly.
• For marketers: A/B testing and personalisation aren't included as standard; you have to arrange them externally.  

Drupal CMS

Suitable for large projects and complex websites. 

• What works: Drupal scales well and offers extensive content management options.
• What's tricky: Using it often requires an experienced developer, and the learning curve is steep.
• For marketers: As with Craft CMS, testing and personalisation are not standard options.   

Why Prepr CMS really works for marketers

If you like using tools that make your work easier and deliver results, Prepr CMS is a logical choice. It combines ease of use with smart marketing features: 

• All-in-one solution: no extra plugins or integrations needed for A/B testing and personalisation.
• Get started quickly: no IT department needed; you can get going straight away yourself.
• Better performance: Speed and SEO are optimised as standard, so you don't have to do anything yourself.   

What will you choose?

Whether you manage a small website or run an extensive content strategy, the right CMS determines how effectively you work and how many results you achieve. If you are looking for a CMS that effortlessly combines content management with tools to increase conversion, Prepr CMS is the platform that will make you happy. 

Curious? Get in touch and let our Prepr CMS specialists inspire you with a demo of Prepr CMS! 

The benefits of Prepr

Technology and ease of use

Super fast and user-friendly: Prepr's headless CMS. Manage and publish content with ease, without compromising on speed or flexibility. 

A complete Customer Data Platform (CDP): A powerful data hub that manages customer information centrally for more efficient marketing. 

Insight and analysis

360° customer insight at your fingertips: Build a complete customer picture from an intuitive dashboard for better strategic choices. 

Real-time insights with KPI dashboards: Track performance live and adjust immediately with extensive KPI and segment dashboards. 

Personalisation and optimisation

Tailored personalisation for every visitor: Tailor your website to your target audience's needs for an optimal user experience. 

Innovation through experimentation: Improve results with powerful A/B tests on specific visitor segments.