How a good website analysis can bring you more visitors

To measure is to know. That's no different for your website statistics. Measuring and analysing website statistics is indispensable in online marketing. You're probably already measuring your website statistics with Google Analytics. But how can you use this data to get more visitors to your site? Through data analysis, Partout's specialists can map out exactly where these opportunities lie. 

Measuring and analysing website statistics

Tracking and analysing website statistics is easy once you connect Google Analytics to your website. For every visitor to the website, a large amount of statistics is stored in Google Analytics. Examples of these website statistics include: 

• New vs. returning visitors 
• Visitor location 
• The channel through which the visitor arrived at the website 
• The device used 
• Time on site and number of pages viewed 
• Landing page 
• Conversions achieved 

Google Analytics has the option to link this information across multiple sites. This also makes information available about, for example, the interests, age and gender of your visitors. 

Visitor behaviour on your website yields a lot of interesting web statistics. By interpreting your website's statistics correctly, Partout's experts uncover opportunities for optimisation. Which content attracts lots of visitors? Which content generates the most conversions? By optimising content based on the statistics, we deliver growth in traffic and a higher conversion rate. 

Web analytics tools

To give a complete picture of online results and optimisation opportunities, our experts use various web analytics tools. In a monthly report, the statistics from all web analytics tools are brought together in a clear overview. We use the following analysis tools: 

Google Analytics: In Google Analytics we measure and analyse most of the website statistics. We've already listed the most important statistics in this tool above. 

Google Search Console: Google Search Console is a web analytics tool that lets us track and check the website's presence in Google's search results. That's how we measure the results of our SEO work. 

Google Ads As well as being used to set up SEA campaigns, Google Ads also provides plenty of statistics on the performance of the various ad campaigns. 

Moz: With the web analytics tool Moz, we can measure the Google ranking of all the keywords the website targets. This shows us exactly what effect our optimisation work has on Google rankings. The tool also gives insight into how we can further optimise specific pages for a higher position for the focus keyword. 

Majestic: The analysis tool Majestic gives us insight into websites' link profiles. Which domains link to the website, and where are the opportunities for link building? 

Google Analytics training

Want to learn how to collect and analyse website statistics with Google Analytics yourself? Our web analytics specialists also give Google Analytics training on request. This can be on location or at our office in Eindhoven. 

Interested in our website analysis service or one of our training courses? Get in touch with Partout, with no obligation.