SEO for quality traffic that converts

Search engine optimisation (SEO) is one of the most important disciplines in online marketing. It focuses on the organic findability of your website and, in the long term, delivers continuous unpaid results. SEO agency Partout is happy to help you improve your organic findability, with a focus on quality traffic that actually contributes to conversion. 

SEO stands for Search Engine Optimisation. Optimising a website for SEO increases both the quantity and the quality of website traffic. Search engine optimisation also strengthens your brand through unpaid (organic) search engine results. 

To apply SEO optimisations to your content properly, you need to understand how people search in search engines. What do people search for online, which words do they use and what do they click on? If you map your target group's search behaviour and search intent with a keyword analysis, you can respond with SEO-optimised content. That way you connect with the people who are searching online for the solutions you offer, at the moment they need them. With SEO, you are in the right place at the right time. 

Why SEO?

The great thing about search engines is that you are visible at exactly the moment the searcher needs you. By being visible in search engines for questions, solutions and topics related to your service, product or solution, you attract quality traffic. Those are exactly the people you want on your website. By responding well on your website to the questions visitors have, you can turn them into loyal customers. After all, you give the right answer at the moment they are looking for it. 

Another advantage of a strong SEO strategy is the constant stream of quality visitors it delivers. SEO is truly a long-term tool. It takes time to rank well and to get quality traffic to your website, but once you succeed, it is mainly about maintaining and building further. That keeps your website valuable and relevant, and makes SEO a sustainable investment in the future. 

SEO goes beyond Google and Bing

Did you know that some customer journeys don't start in search engines such as Google or Bing? In some cases, the customer journey starts in search engines such as YouTube, TikTok, Amazon or Pinterest. You can apply SEO to these search engines too. When we help you with an SEO strategy, we look at search engine optimisation opportunities across the full breadth. We call this Search Visie Breed (our broad search vision). We want your investment in SEO to deliver not just the most visitors, but the best ones. Because few companies optimise for these kinds of search engines yet, there are still plenty of great opportunities here, especially now that more and more people prefer visual content. 

The challenge of search engine optimisation is to create content that responds to the needs of your potential customers while also being findable and understandable for search engines. That is where our SEO specialists can help. Do you want to seize your SEO opportunities before your competitors do? We are the full-service SEO agency in Eindhoven, and our SEO specialists are happy to help you with your SEO strategy. Get in touch with one of our specialists by phone or email, with no obligation! 

SEO improves your search engine ranking

When we talk about search engine positioning or optimisation, we mean continuously improving pages so they perform better on relevant search terms in search engines. The ultimate goal: attracting more visitors to your website. SEO is an ongoing process, because competitors keep optimising their pages too. Your customers' search behaviour also changes, and that is exactly what you need to respond to. When you apply search engine optimisation, you need the following steps to make improvements: 

Step 1: Optimise the technical aspects of the website so search engines can crawl and index the pages. 

Step 2: Optimise for the search terms that are relevant to the topic for better rankings in the search engine. 

Step 3: Optimise the result shown in the search engine for a higher CTR. 

Step 4: Develop your themes fully using pillar pages and content hubs 

Step 5: Place links from internal and external sites that are relevant to the topic. 

SEO & CRO

Many people see search engine optimisation (SEO) and conversion rate optimisation (CRO) as separate disciplines. Where an SEO specialist wants a landing page with long copy and small images, a CRO specialist wants short, punchy copy with large images. They have different goals: SEO specialists focus on increasing traffic to the website, while CRO specialists want those visitors to complete a goal. So the gain lies in the synergy between the two disciplines. 

For a website to be truly successful, search engine optimisation and conversion optimisation need to complement each other. The difference between SEO and CRO in a nutshell: SEO experts generate leads, CRO specialists convert those leads into paying customers. It is not the volume that matters for your website, but the quality of that traffic. 

An excellent customer experience is one of the keys to a website's success. In tools such as Google Analytics, you can read data about your website visitors' behaviour, which you can use both in SEO to attract more visitors and in CRO to turn those visitors into customers. 

Outsourcing SEO to an agency

As an SEO agency, we are happy to help you improve your online findability. And that starts with the basics, because good copy and the right guidelines deliver the best results. Our SEO specialists know all the ins and outs of search engine optimisation. Which tips & tricks should you never forget when writing good SEO copy? What are the possibilities of technical SEO? On which pages can a link building strategy be useful? Or could we set up SEO A/B tests for you? For example, we can already achieve gains with a quick SEO scan of your website, but we can also take everything off your hands. At Partout, we believe in achieving your marketing goals through an open partnership. 

What are the main pillars of SEO?

For every organisation or website, Search Engine Optimisation (SEO) is about a combination of factors. Together, they deliver better findability, better visibility, more visitors and more results.  

Although new tactics and tools keep emerging, every effective SEO strategy rests on three pillars: the website's technology, the content strategy and the website's authority. 

Content & relevance

A good website contains content that is of high quality and relevant to the organisation, the subject of the website and the visitor. Quality content is written without errors, contains only useful information and is optimised for the most important search terms, so searchers can easily find it via search engines.

Technical

A website's technology ensures that the site is accessible and visible to search engines such as Google. But there are countless ways a website can be built technically, and not all of them are favourable for search engines. To be crawled and indexed, a website must be accessible to search engine web spiders, have a logical structure and contain the right code. Because there is quite a lot involved, it is wise to have a technical SEO check carried out. That way you can be sure search engines have no trouble crawling and indexing your website. 

Authority

A website's authority is about the value a search engine assigns to it. You earn this value by showing that you are an expert in the market you operate in. You do this partly by publishing quality, relevant content on your website, but above all by being seen as the authority. One of the easiest ways for a search engine to check whether you really are that expert is to look at links to your website from other domains. These links count, as it were, as votes for your website. Through link earning and link building, you can optimise the number of links to your website.

Frequently asked questions about SEO

Why is SEO important?

You have probably heard of SEO, and most people know it has something to do with ‘being at the top of Google’. But why is search engine optimisation such an important part of a website's findability? Optimised website content makes search engines assign more value to a page, so it is more likely to get a higher position in the search results than a page with less valuable content. In addition, high-quality content leads to lower costs for search engine advertising (SEA) and a more reliable user experience: a win-win. 

Paid ads, social media and other online platforms generate traffic to websites. However, the largest share of online traffic comes from search engines. You can advertise in search engines, but it turns out that only 2.8% of searchers click on the ads. That is not a lot. An unpaid result is 20 times more likely to be clicked than paid ads. So it is worth investing in SEO copywriting. What's more, an SEO-optimised page is one of the few online marketing elements that, if set up correctly, can keep generating visitors ‘free of charge’ over time. 

Our SEO specialists always keep up with the latest developments and challenges in the world of search engines. That is how we respond to developments such as voice search, actively work on featured snippets or help you set up SEO A/B tests. We know everything about the right SEO copywriting and the best link building strategy. 

How do you improve SEO?

SEO can be divided into 3 parts: content, technology and authority. Every site can be improved within these 3 pillars. In fact, 90% of all pages worldwide receive no organic traffic. Advice on how to improve a site's SEO is always tailored. You need to take into account the market the company operates in, the search behaviour within that market, the technical state of the website and, of course, the competition. Interested in improving your site's SEO and could you use some help? Our SEO specialists are happy to help. 

What does SEO cost?

Advice on optimising a website for SEO is always tailored. We base that advice on your goals. Interested in improving your site's SEO? Partout's SEO marketers are happy to help! 

What are SEO texts?

In fact, there is no such thing as the one perfect SEO text. Every page on your website that you want to be found with should be optimised for both search engines and your visitors. Google wants to show users the best possible result, and that is exactly what you want to achieve with your content. So a good SEO text is first and foremost valuable, relevant and helpful to the reader. By tailoring your content to that, you increase the chance that your page ranks highly and that visitors click through to your website. 

What does SEO mean?

SEO stands for Search Engine Optimisation, which in practice helps a site achieve better organic positions in search engines. With a good SEO strategy, you attract a continuous stream of quality traffic to your website. You are then in the right place at the right time, exactly where people are looking for the solution or answer you offer. 

What is the difference between SEO and SEA?

SEO is a long-term process in which you can't expect results overnight. It takes a lot of time to fully optimise a website and raise its quality. It also depends on the activities of competitors, who may be working on a better organic position at the same time. But if you do it well, you benefit in the long term. SEO ensures that a website holds a good position in the search results for a long time. 

SEA, on the other hand, delivers immediate results. As soon as the ads are approved, they are shown for the relevant search terms. So you can expect more visitors on the website almost immediately. At the same time, the effect is short-lived. As soon as the ads are stopped, you no longer notice anything of the previous work. At Partout in Eindhoven you can use both SEO and SEA: we are a digital agency with all online marketing expertise under one roof.