SEO copywriting that scores in Google and with your customer

Search engine optimisation is essential to the success of your online marketing strategy. An important part of it is SEO copywriting — writing copy that makes your website easier to find in search engines such as Google. 

Want to increase the organic traffic to your website? Then unique, relevant, high-quality SEO copy is indispensable. Partout's specialists are happy to help with advice or by writing effective SEO copy that delivers results. 

What is SEO copywriting?

SEO copywriting is writing web copy that is optimised for search engines. By developing SEO copy the right way, you can achieve higher rankings in Google. This brings more organic traffic to your website, with the ultimate goal of more conversions! 

SEO copywriting at Partout means: 

• SEO copy that makes you easier to find 
• SEO copy that persuades visitors to convert 

Why is SEO copywriting important?

Optimised content tells search engines what your website or page is about. That way, the website can be matched to relevant searches. Over the years, writing SEO copy that delivers better keyword rankings, more traffic and more conversions on your pages has become specialist work. Search engines such as Google keep getting smarter and keep raising the bar for SEO content. That's why it's important for SEO copywriters to stay continuously up to date with developments in search engines so they can respond to them. 

What makes good SEO copy?

To achieve a good position in the search results, SEO copy must meet the following guidelines, among others: 

• Good SEO copy is based on a well-founded keyword analysis. 
• The web copy is easy to read for scanning readers. 
• The SEO copy contains relevant internal links with the right anchor text. 
• There is a persuasive call to action. 
• SEO copy is complete and concrete, and holds a strong competitive position. 
• The right focus keywords are worked into the text naturally. 
• It is optimised for featured snippets and is 'voice-proof'. 

But! You never write for a search engine. You write for a visitor, and you optimise for the search engine. 

Keyword research

As a starting point for writing SEO copy, it's important to do thorough keyword research first. You can write a beautiful, highly readable text, but what good is it if it targets the wrong keywords? That's why at Partout we first carry out an extensive keyword analysis, mapping out the following factors: 

• What is the target audience's search behaviour? 
• What questions does the target audience have about the topic? 
• What are commonly used keywords? 
• What is the monthly search volume for these keywords? 
• How strong is the competition for these keywords? 

Based on our keyword research, we determine for each SEO page which keywords the copy should focus on. We look for a combination of high relevance, plenty of search volume and a level of competition at which it is actually possible to achieve a high ranking. In an advisory role, we decide on the focus keywords together with you. Interested in Partout's support with SEO copywriting? Get in touch with Partout, the online marketing agency in Eindhoven, with no obligation, and we'll be happy to help.