Partout is Stairoids Certified Partner

Since October 2026, Partout has been a certified Stairoids partner. We work with Stairoids every day to let marketing and sales work from the same data, both for ourselves and for clients. With this certification, we can now also officially implement and manage Stairoids for organisations that want to use it themselves. That is why you will also find us in the Stairoids partner list.

What does Stairoids do?

Stairoids is a buying-signals platform for the B2B market that shows you which companies are exploring what you sell, before they even get in touch with you.

To do this, the platform collects signals from website visits and from responses to your LinkedIn ads and content. Stairoids scores and prioritises those signals based on your ICP, the profile of your best customers. Scores and signals then flow straight into your CRM, for example HubSpot or Salesforce. This way, sales can see which accounts are active right now and which people are involved.

How we use Stairoids

We work for service providers and technical companies with long sales cycles and multiple decision-makers. In those cycles, marketing and sales rarely look at the same numbers. Marketing reports on reach and clicks, sales on conversations and quotes. What happens in between often stays invisible.

With Stairoids, we make that part visible. Marketing then sees which campaigns land with the right accounts and which companies are warming up. Sales gets a list of companies that are active right now, with the pages they viewed and the people who responded to ads. Because both teams work from the same account list and the same scores, the conversation is less about lead quality and more about which account to call first.

For each client, we set up the ICP and scoring rules and connect Stairoids to the CRM and website. We then set up automations that alert sales as soon as an account passes a score threshold. We are also working on bringing Stairoids data into our own dashboard, so clients can see marketing results and pipeline in one place.

What does the Stairoids certification stand for?

A Stairoids Certified Partner is an agency recognised by Stairoids to set up the platform for clients and guide them in using it. Stairoids assesses these partners beforehand on their B2B go-to-market experience and on how well they know the platform. For an organisation starting with Stairoids, we handle the setup and the integrations with the CRM, website and LinkedIn. We then help marketing and sales use the signals in their day-to-day work, with agreements on follow-up and joint reporting.

Organisations already using Stairoids can also come to us to have their scoring models and ICP settings reviewed. The same goes for the automations that run on them.

Getting started with Stairoids

To get started with Stairoids, you need a website, a CRM and a clear picture of your ideal customers. That last one matters most, because your ICP determines how useful the scores are. If your ideal customer profile is not yet sharp, we first work it out together with you, and only then set up the scoring rules sales uses to decide which account to call first. If you score without a sharp ICP, a company that browses your site a lot will get a high score even though it may not fit your customer profile at all.

Stairoids partner in Eindhoven

Partout is based in Eindhoven, but we work for B2B companies across the Netherlands. If you are looking for a Stairoids agency or implementation partner in the Eindhoven region or elsewhere in the Netherlands, you have come to the right place. Our clients are technical service providers, manufacturers, IT companies and consultancies where a buying decision takes months and several people have a say.

Want to know what Stairoids can deliver for your organisation? Or are you stuck with an existing implementation? Then get in touch with Jeroen Valkenburg.