From strategy to shortlist in 5 steps

How companies really decide on complex investments

Webinar: Tuesday 12 May – 12.30 to 13.00

For many commercial directors and marketing managers, marketing still feels like a black box. All sorts of things go in: sales conversations, demos and detailed proposals, but why one deal lands and another stalls for months is often guesswork.

In our Marketing Unboxed series, this time we open up the black box of the shortlist. How do you reach your ideal customer? And what steps do you need to take to get onto their shortlist?

In this webinar, Meike Cremers (Digital Marketing Consultant) takes you through, in half an hour:

The foundation you need to do marketing well.
The 5-step plan for getting onto your ideal customer’s shortlist.

No theory, but a practical webinar full of insights you can apply straight away in your own organisation. Sign up using the form below. Can’t join live? No problem, you’ll automatically receive the recording in your inbox.

Bonus for participants: Marketing Reality Check

Everyone who attends the webinar receives a free Marketing Reality Check. In a session of around 60 to 90 minutes, we work together to get a sharp picture of your real market potential. Among other things, we look at:

your ideal customer profile based on maturity, team, budget and growth stage
how complex your buying process really is
how many companies realistically make up your market
and how many of them are actively searching each quarter

Together we calculate your Total Addressable Market, so you know exactly where your marketing should focus.

We are Partout

We are a B2B marketing agency in Eindhoven. We make sure B2B companies land on the shortlist of their ideal customers, especially in complex buying processes where others get stuck. We combine branding and demand generation so you become a brand in demand. Instead of just chasing leads, we build a brand that is seen, trusted and chosen.