How to get a grip on B2B marketing for complex sales journeys
From strategy to shortlist in 5 steps
Webinar: Thursday 2 April – 12.30 - 13.00
For many marketing managers and CEOs, marketing still feels like a black box. All sorts of things go in: campaigns, content, data. But what exactly comes out often remains vague.
In our new series Marketing Unboxed, we want to open up that black box. We share insights into what really works in B2B marketing for complex sales journeys, and give you practical tools to get a firmer grip on your marketing results.
In this webinar, Jeroen Valkenburg (Strategy Director) and Meike Cremers (Digital Marketing Consultant) take you through, in one hour:
- How B2B buyers make decisions and what that means for your marketing strategy.
- What the most important task of marketing is in the sales process.
- The 5-step plan for getting onto your ideal customer's shortlist.
No theoretical talk, but a practical webinar full of insights you can apply straight away in your own organisation. Developed specifically for CEOs and marketing managers of B2B companies in the manufacturing industry, SaaS and business services with a complex product or service.
Discover how your organisation can become top of mind with your ideal customer and, with the right strategy, win a place on their shortlist. Sign up using the form below. Can't make it live? No problem, you'll automatically receive the recording in your inbox.
Bonus for participants: a Marketing Reality Check
Everyone who attends the webinar receives a free Marketing Reality Check. In a session of around 60 to 90 minutes, we work with you to get a sharp picture of your real market potential. Among other things, we look at:
- your ideal customer profile based on maturity, team, budget and growth stage
- how complex your buying journey really is
- how many companies are realistically in your market
- and how many of them are actively searching each quarter
Together we calculate your Total Addressable Market, so you know exactly where your marketing needs to focus.
We are Partout
We are a B2B marketing agency in Eindhoven. We make sure B2B companies land on the shortlist of their ideal customers, especially in complex buying processes where others get stuck. We combine branding and demand generation so you become a brand in demand. Instead of just chasing leads, we build a brand that is seen, trusted and chosen.
