Partout chooses focus | From full-service agency to B2B marketing agency

For B2B companies that want to get onto their ideal customers’ shortlist

After more than twenty years as a full-service digital agency in Eindhoven, Partout is making a bold choice: it is positioning itself as a B2B marketing agency. The new promise? Become a brand in demand. With it, the agency is focusing entirely on branding and demand generation for B2B companies, with a concrete result: more enquiries within 6 months.  

Jeroen Valkenburg, Strategy Director at Partout, explains: “The market is changing and we’re changing with it. We help companies position their brand more strongly, so they’re top of mind with the decision-makers who matter. We build lasting relationships. Our goal is for our clients to be the obvious choice in their field."  

With this repositioning, Partout wants not only to generate visibility for its clients, but to enable them to build genuine brand preference. The agency developed a B2B Marketing & Sales Playbook that brings strategy, creation and execution together for maximum results. “By building brands strategically, we make sure they’re not only seen, but also chosen. It’s the start of a new way of thinking about B2B marketing, says Jeroen Valkenburg.”  

With its new direction, Partout confirms its role as a reliable guide in a market full of choice overload and possibilities. Where others shout louder, Partout brings structure, calm and direction with a well-thought-out approach. That approach resonates, Jeroen notices: "Clients choose Partout because we go further than smart strategies or creative campaigns alone. We truly understand what it takes to move marketing and sales forward sustainably. Instead of desperately chasing leads, we build a brand that is seen and chosen. Within six months you see the difference: more qualified enquiries, clear buying signals and noticeably more momentum.” 

“What makes us unique? We build on more than twenty years of experience. In that time we’ve come to know not only the craft, but also the pitfalls. That means we can protect our clients from mistakes that hold back their growth and accelerate what does work. And of course we’re fully committed to the smart use of AI. Not simply to automate the work, but to act faster, sharper and more strategically. We actively share that knowledge and experience with our clients, so they too can benefit from the technology that makes the difference today.” 

About Partout

We help B2B companies get onto the shortlist of their ideal customers. By combining branding and demand generation, we turn complex buying processes into clear routes to conversion. We do this with our B2B Marketing & Sales Playbook: a proven approach that aligns strategy, creation and execution for maximum results. Instead of chasing leads, we build a brand that is seen and chosen. Within six months you see the difference: more qualified enquiries, more buying signals, more momentum. www.partout.nl.