How do companies buy complex products and services from each other?
How companies really decide on complex investments
Webinar: Thursday 4 June – 13:00 to 13:30
For many commercial directors and marketing managers, their customers' buying process still feels like a black box. All sorts of things go in: sales conversations, demos and extensive proposals, but why one deal lands while another stalls for months is often guesswork.
In our Marketing Unboxed series, this time we open up the black box of the B2B buyer. We share insights into how complex decision-making works behind closed doors. Why do companies buy the way they do?
In this webinar, Jeroen Valkenburg (Strategy Director) takes you through, in half an hour:
- How B2B buyers decide and what that means for your marketing strategy.
- What the most important task of marketing is in the sales process.
No theoretical story, but a practical webinar full of insights you can apply straight away in your own organisation. Sign up using the form below. Can't make it live? No problem, you will automatically receive the recording in your inbox.
Bonus for participants: Marketing Reality Check
Everyone who attends the webinar receives a free Marketing Reality Check. In a session of around 60 to 90 minutes, we work together to get a sharp picture of your real market potential. Among other things, we look at:
- your ideal customer profile based on maturity, team, budget and growth stage
- how complex your buying process really is
- how many companies realistically make up your market
- and how many of them are actively searching each quarter
Together we calculate your Total Addressable Market, so you know exactly where your marketing should focus.
We are Partout
We are a B2B marketing agency in Eindhoven. We make sure B2B companies land on the shortlist of their ideal customers, especially in complex buying processes where others get stuck. We combine branding and demand generation so you become a brand in demand. Instead of just chasing leads, we build a brand that is seen, trusted and chosen.
