Intern: research and development of a marketing dashboard

The challenge
In B2B marketing, measuring the impact of brand building and demand generation is a complex challenge. These long-term effects are hard to make visible, while clients do need clear insight into the return and effectiveness of their marketing efforts.
The assignment
Partout wants to develop a dashboard that shows the results of brand and demand activities, for clients and for internal use. You'll research which information is relevant, how users (such as marketers and management) want to see it, and how that can be translated into a clear, user-friendly design.
Key research questions could be:
- Which data and insights are most valuable to clients for understanding the ROI of marketing activities?
- How can you visualise data in a way that helps users gain insight faster and make better marketing decisions?
- How can you present data and insights in a user-friendly and visually appealing way that fits the brand style of Partout and its clients?
What you get
- An internship allowance (€400) and possibly a travel allowance
- A team of great colleagues, plus the occasional Partout outing: pub quizzes, drinks, dinners and games nights. Organised by the social committee, or spontaneously by your colleagues, simply because it's fun.
About Partout
Partout is a B2B marketing agency that combines brand building with creating demand in the market (demand generation). We help organisations that sell complex products and services in the business market make sure their brand is visible, trusted and ultimately chosen.
How to apply
Applying is easy: send your CV and/or cover letter to kristianne@partout.nl for the attention of Kristianne.
